Queen B’s mission

Queen B’s mission

by marlies|dekkers

Not only do I admire Swedish super stylist B. Akerlund (41) for creating some of the world’s most iconic looks – Lady Gaga’s ‘Paparazzi’ video, Madonna’s Super Bowl halftime show, Beyoncé swinging a bat in ‘that’ yellow dress – I also recognize in her a fellow Feminine Feminist. “My job? To make women strong, sexy and unstoppable.”

Marlies: Bea, first of all I want to thank you so much for using my Golden Karo bra in Britney Spears’ Work B**ch video. I had envisioned a bra like golden armour, but people kept telling me it couldn’t be made. I had to move heaven and earth! To see Britney lashing her whip in that pièce de résistance was such a glorious, empowering moment!

Bea: Yes! That’s what it’s about, women supporting women! And I love using your stuff exactly for that reason: because it’s empowering. Also for myself; I have a bunch of your bras actually!

Marlies: Edith Head, the inspiration for my latest collections, always said: ‘You can be anything in life if you dress for it.’ Do you relate to that?

Bea: Absolutely! I built my whole career around dressing how I feel. That’s how I became a stylist. I started at a very young age to theme-dress, and I’ve always been very colour-coordinated. It’s how I found my love for fashion. Then one day someone told me that I could actually dress other people and make money! That was such a revelation. When I started 25 years ago, nobody even knew what a stylist was.

Marlies: I really get the concept of ‘theme-dressing’. To me, the way I dress is a form of a diary. I always remember what I wore when something important happened. My memories are connected to my outfits, in a meaningful way. Not a lot of women understand how to do that, though. Can you give some tips/tricks?

Bea: First of all, make an effort. Whether you are going to 7Eleven or a meeting, people will treat you differently if you wear an amazing outfit. And you will end up feeling amazing! It’s really up to you how you will be perceived and how your day is going to be. And why not use social media to create your own diary of your moods and outfits? I’ve gotten into that habit myself, since at one point I said to myself: ‘Hey if I’m gonna get all dressed up, I might as well share it with the world! Another great tip: If you don’t have much time, just put on some red lipstick. It doesn’t matter what I’m wearing, when I have on red lipstick I feel great. Also, make sure you have a great pair of shoes and some good sunglasses. They can make any outfit work. Often, I will base an outfit just on my shoes.

Marlies: Me too! I either base my outfits on my shoes or my lingerie! What role does lingerie plays in your work?

Bea: Madonna taught me: If you’re not wearing the right undergarments, it can ruin your whole outfit. Lingerie is the base of everything. Also, knowing that you are wearing something sexy underneath your clothes provides an extra power source. And with that, comes confidence.

Marlies: I call that the ‘loaded gun effect’! Because I truly believe that wearing the right lingerie can give you the confidence to follow your dreams. It’s the reason I design: to help women fulfill your potential.

Bea: You know what I also love about your lingerie? That it becomes part of the outfit. Your bras for example, you don’t want to hide them! You want to show them off!

Marlies: Thank you! That’s the moment innerwear becomes outerwear! I feel that we’re very similar in what we want to give women through our work. Like, there is a shaman-like quality to all your projects where women like Gaga, Beyoncé and Madonna get these super-hero qualities.

Bea: Yes! I’m all about glorifying women. I look at a person and their attributes and set out to make them the best version of themselves. My job? To make women strong, sexy and unstoppable. And yes, our sexuality is a very powerful tool. I’m not shy about using it!

Marlies: To me, that’s what Feminine Feminism is all about! Is that also why you call yourself a ‘fashion activist’?

 Bea: That’s right. Also, after I turned 40, I began to feel that the fashion industry was quite shallow. And I realized that if you’re controlled by what other people might think about you, you are suppressing you own capabilities. So I started supporting young, upcoming designers by giving them a platform. I’m fighting to keep fashion alive!

Marlies: So, you say that that is your mission in life?

Bea: Ultimately, my mission in life is to make a difference. And to inspire people to think outside the box.

Marlies: Which style collaboration are you most proud of?

Bea: The Madonna Superbowl halftime show, the biggest project I’ve ever done. Quite literally; I dressed 400 people including Madonna! I think a lot of people can’t even imagine what it actually takes to create a show like that. But creatively I was able to show all my potential to the largest audience I will ever have. So yeah, hands down my favorite collaboration!

Marlies: Why do you work so well with Madonna?

Bea: She pushes you to be a better version of yourself. Her work ethic is unbelievable and when you are with her, you want to live up to that. So you actually become better at your job just by being in her presence.

Marlies: I think it’s great that we have bigger-than-life examples now like Madonna and Beyonce to inspire women to reach the top. I know you have adorable twin daughters. What is it that you want to pass on to the next generation of women?

Bea: For my two girls, I want to set a precedent that you can be anything you want in the world. So it was an extra big loss that we didn’t get a female president! Because the sad truth is that women are still constantly judged: we are too sexy, too old, too loud etc.

You know, for the past 25 years people I have been asked in interviews: What is the secret of your success? And I always say:  I worked HARD! I think the generation after us should realize that as women we need to work hard, even harder than men because we have to overcome sexist obstacles. That’s why it’s so important that strong women support other strong women!

Marlies: Thank you, Bea. I’m with you!

Most loved
Happy Women’s Day

Marlies Says

Happy Women’s Day

by marlies|dekkers

Happy Women’s Day! I am extra excited about this edition, because wow, what a year it’s been for feminism! This is the year that we went global; that we showed up with our money, our bodies, our time and our voices to show the world: this is OUR time!

Effortless EXPRESSION

MD Friends

Effortless EXPRESSION

by marlies|dekkers

When I think of someone who is the embodiment of the highest level of expression, I have to think of German opera superstar Nadja Michael (47). This fearless feminine feminist is absolutely unforgettable in roles like Medea, Salomé and Lady Macbeth, performing phenomenally not just as a singer, but also a dancer and actress. How does she do it?

Fearless FUN

MD Friends

Fearless FUN

by marlies|dekkers

She started out as a contestant on the Norwegian version of ‘So You Think You Can Dance’; a few years later her debut single ‘Sunrise’ reached triple platinum status. But what makes Norwegian/Cuban star Alexandra Joner (27) such a feminine feminist icon is the fearless fun with which she expresses herself; in her singing and acting, but also in her fabulously sexy looks (often wearing marlies|dekkers, of course!). “I am fighting to make ‘sexy’ a positive thing!”

LUST for LIGHT

MD Friends

LUST for LIGHT

by marlies|dekkers

With her stunning staged photographs, Dutch artist Marie Cécile Thijs (1965) connects the past with the present in an intensely poetic, painterly way. Originally a lawyer, she decided more than fifteen years ago to follow her love for the camera. In just a short period of time, Marie Cécile became an internationally acclaimed artist whose works are included in the collections of museums like the Rijksmuseum Amsterdam and the Museum of Photographic Arts San Diego. She has also presented her art at TEFAF (widely regarded as the world’s pre-eminent fair of art and antiques), Art Miami and Photo Shanghai. For her signature series ‘White Collar’, Marie Cécile photographed the only surviving 17th-century pleated ruff in the world, then digitally added it to her models for an almost surreal, mesmerizing result.

marlies|dekkers lingerie

Marlies|dekkers heeft een grote variëteit aan lingerie wat gedragen kan worden door iedereen en voldoet aan iedere vrouw haar behoefte. Naast het aanbieden van producten op onze webshop, houden we een blog bij in de categorie ‘Maison Marlies’ waar over verschillende onderwerpen geschreven wordt zoals; Waarom 50 worden fantastisch is, een 5-stappenplan voor het kopen van lingerie voor jouw vriendin, vrouw of partner , hoe je lingerie als deel van je outfit maakt en andere leuke onderwerpen.

Maison Marlies

In Maison Marlies blog kun je van alles lezen over het leven achter en rondom het bedrijf. Of je nu wilt weten waar ze haar inspiratie vandaan haalt voor het ontwerpen van een nieuwe collectie, of dat je interesse hebt in haar levensstijl, gezonde recepten, of haar smaak in bijzondere kunst, je kunt het vinden in de blog. Deze zakenvrouw krijgt het voor elkaar om met een knipoog te schrijven over haar zakenreizen, shop avonturen, haar collega’s, vrienden en familie en zelfs over haar vakanties waar ze even helemaal tot rust komt. Wanneer je even niet meer weet hoe je jou goede bh maat kunt vinden, biedt Maison Marlies een aantal richtlijnen zodat je je boezem kunt schudden zonder dat je borsten eruit floepen. Comfort voor je buste is een combinatie van de juiste maat en de juiste kwaliteit. Je wilt toch geen onhandig ondergoed, terwijl dit eigenlijk heel makkelijk voorkomen kan worden door het dragen van hoge kwaliteit lingerie?! En wanneer je voorgevel goed op z’n plaats gehouden wordt kun je eindelijk volledig je vrouwelijkheid vieren. De blog geeft advies over het mixen en matchen van lingerie, over het stimuleren en inspireren van je eigen stijlgevoel en houdt je op de hoogte van de laatste trends.

blij met marlies|dekkers lingerie

Haar celebrity vrienden zijn ook erg blij met de perfecte pasvorm van de bh's van marlies|dekkers. Deze vriendinnen laten met trots hun sexy lingerie van marlies|dekkers zien in fotoshoots voor tijdschriften, en tijdens optredens, tv-shows of zelfs in films. Maison Marlies wijdt een speciaal gedeelte van de blog aan gerelateerde nieuwtjes en ontwikkelingen zodat je altijd op de hoogte blijft van de laatste ontwikkelingen rondom de speciale missie die de visie van Marlies’ ademt voor de toekomst.