How to keep your heels and standards HIGH

How to keep your heels and standards HIGH

by marlies|dekkers

Ruthie Davis is just like the amazing shoes she designs: daring, empowering and totally fabulous. After making Reebok hip again and completely revamping Uggs, she launched her own brand 10 years ago and quickly became the go-to designer for feminine feminists like Beyoncé and Lady Gaga. I met up with the American style maven in New York where we discovered we have a lot in common. Ruthie: “Fashion can be a tough game! I’m proud to still be standing… in my six-inch heels!”

Marlies: First of all, what is the Ruthie Davis look?

 Ruthie: The Ruthie Davis look is all about femininity, fashion and functionality. I want you to feel glamorous and pretty AND know you can be the smartest, strongest woman in the room! This is how I used to explain my shoes to people: just imagine Nike and Manolo Blahnik had a baby.

Marlies: Yes, that’s what feminine feminism is all about! There’s a superwoman-quality to all your designs. How do you achieve that?

Ruthie: As an artist, my greatest inspiration is the beauty of the female body. And everything I do is about enhancing that body to make it look gorgeous and powerful. Basically, I do for legs what you do for breasts. We help women look and feel like the best possible version of themselves.

Marlies: Where does your love for shoes come from?

Ruthie: I was the youngest of six kids: the shortest and smallest. But when my older sisters started wearing platform heels, they got me a pair of ‘baby platforms’. All of a sudden I was tall and felt so powerful! That was the moment I realized how much shoes affect your confidence and style.

Marlies: I’m with you! I must have the biggest shoe collection in the Netherlands! Another thing we have in common is that we are very creative people who have a brain for business. A rare combination.

 Ruthie: Absolutely! I studied English literature and fine arts; I loved water coloring and photography. But I also got a master’s degree in business. And I still find it the most exciting thing when those two worlds come together. I don’t like to design into a vacuum; I like the whole package all the way down to the invoicing and shipping.

Marlies: You made Reebok hip again and revamped Uggs by shooting a sexy campaign with Pamela Anderson. What made you decide to start for yourself?

Ruthie: I was actually working for Tommy Girl Shoes as a Senior VP of Marketing and Design when my husband asked me one day: “Do you want to work for Tommy Hilfiger or do you want to BE Tommy Hilfiger?” Wow. That’s when I made my decision: to give it all up and start from scratch.

Marlies: And you did it! Could you share some tips with us?

Ruthie: First of all, be smart and learn on someone else’s dollar if you can. I honed my skills working for other people, saving money and preparing myself to have my own company one day.

Number two: be frugal. Don’t overspend to look successful, even though a lot of people around you

-especially in fashion- are caught up in that. And last but not least: be flexible. Keep reinventing yourself. Who would have thought I would collaborate with Universal on Minion shoes for adults or with Disney to make Princess inspired shoes for grown women?

But it’s a huge hit, and it totally lifted my market.

Marlies: Thank you Ruthie! Your motto: ‘Find your passion, work hard, live your dreams’ reminds me a lot of my own motto: ‘Dare to dream, dare to grow, dare to be.’ It’s very inspiring to meet someone who actually followed that path!

Ruthie: Right back at ya! Now let’s talk about that stunning shoe we MUST do together!

To be continued…

Most loved
Happy Women’s Day

Marlies Says

Happy Women’s Day

by marlies|dekkers

Happy Women’s Day! I am extra excited about this edition, because wow, what a year it’s been for feminism! This is the year that we went global; that we showed up with our money, our bodies, our time and our voices to show the world: this is OUR time!

Effortless EXPRESSION

MD Friends

Effortless EXPRESSION

by marlies|dekkers

When I think of someone who is the embodiment of the highest level of expression, I have to think of German opera superstar Nadja Michael (47). This fearless feminine feminist is absolutely unforgettable in roles like Medea, Salomé and Lady Macbeth, performing phenomenally not just as a singer, but also a dancer and actress. How does she do it?

Fearless FUN

MD Friends

Fearless FUN

by marlies|dekkers

She started out as a contestant on the Norwegian version of ‘So You Think You Can Dance’; a few years later her debut single ‘Sunrise’ reached triple platinum status. But what makes Norwegian/Cuban star Alexandra Joner (27) such a feminine feminist icon is the fearless fun with which she expresses herself; in her singing and acting, but also in her fabulously sexy looks (often wearing marlies|dekkers, of course!). “I am fighting to make ‘sexy’ a positive thing!”

LUST for LIGHT

MD Friends

LUST for LIGHT

by marlies|dekkers

With her stunning staged photographs, Dutch artist Marie Cécile Thijs (1965) connects the past with the present in an intensely poetic, painterly way. Originally a lawyer, she decided more than fifteen years ago to follow her love for the camera. In just a short period of time, Marie Cécile became an internationally acclaimed artist whose works are included in the collections of museums like the Rijksmuseum Amsterdam and the Museum of Photographic Arts San Diego. She has also presented her art at TEFAF (widely regarded as the world’s pre-eminent fair of art and antiques), Art Miami and Photo Shanghai. For her signature series ‘White Collar’, Marie Cécile photographed the only surviving 17th-century pleated ruff in the world, then digitally added it to her models for an almost surreal, mesmerizing result.

marlies|dekkers lingerie

Marlies|dekkers heeft een grote variëteit aan lingerie wat gedragen kan worden door iedereen en voldoet aan iedere vrouw haar behoefte. Naast het aanbieden van producten op onze webshop, houden we een blog bij in de categorie ‘Maison Marlies’ waar over verschillende onderwerpen geschreven wordt zoals; Waarom 50 worden fantastisch is, een 5-stappenplan voor het kopen van lingerie voor jouw vriendin, vrouw of partner , hoe je lingerie als deel van je outfit maakt en andere leuke onderwerpen.

Maison Marlies

In Maison Marlies blog kun je van alles lezen over het leven achter en rondom het bedrijf. Of je nu wilt weten waar ze haar inspiratie vandaan haalt voor het ontwerpen van een nieuwe collectie, of dat je interesse hebt in haar levensstijl, gezonde recepten, of haar smaak in bijzondere kunst, je kunt het vinden in de blog. Deze zakenvrouw krijgt het voor elkaar om met een knipoog te schrijven over haar zakenreizen, shop avonturen, haar collega’s, vrienden en familie en zelfs over haar vakanties waar ze even helemaal tot rust komt. Wanneer je even niet meer weet hoe je jou goede bh maat kunt vinden, biedt Maison Marlies een aantal richtlijnen zodat je je boezem kunt schudden zonder dat je borsten eruit floepen. Comfort voor je buste is een combinatie van de juiste maat en de juiste kwaliteit. Je wilt toch geen onhandig ondergoed, terwijl dit eigenlijk heel makkelijk voorkomen kan worden door het dragen van hoge kwaliteit lingerie?! En wanneer je voorgevel goed op z’n plaats gehouden wordt kun je eindelijk volledig je vrouwelijkheid vieren. De blog geeft advies over het mixen en matchen van lingerie, over het stimuleren en inspireren van je eigen stijlgevoel en houdt je op de hoogte van de laatste trends.

blij met marlies|dekkers lingerie

Haar celebrity vrienden zijn ook erg blij met de perfecte pasvorm van de bh's van marlies|dekkers. Deze vriendinnen laten met trots hun sexy lingerie van marlies|dekkers zien in fotoshoots voor tijdschriften, en tijdens optredens, tv-shows of zelfs in films. Maison Marlies wijdt een speciaal gedeelte van de blog aan gerelateerde nieuwtjes en ontwikkelingen zodat je altijd op de hoogte blijft van de laatste ontwikkelingen rondom de speciale missie die de visie van Marlies’ ademt voor de toekomst.