Fighting the power in our underwear

Fighting the power in our underwear

by marlies|dekkers

 

From the suffocating corset and the burned bra to Madonna’s iconic cone-bra; the three  feminist movements have all used lingerie as a symbol for the cause. So, what’s next?

First we fought for the right to vote. It was a long fight -seventy years, starting in 1848, to be exact- and while we were at it, we realized we also deserved the right to breathe. Which was pretty hard in the constricting corsets we were supposed to wear. So off went those symbols of our suppression!

During the second wave of feminism, we burned our bras. We wanted freedom, sexual freedom; the pill, abortion, and the right to walk around without being bothered by sexist men. We should be able to go without a bra, or even without a bikini top on the beach. The message: ‘Dudes, keep your testosterone under control!’

To me, the third feminist wave started when Madonna wore Jean Paul Gaultier’s cone bra during her Blonde Ambition Tour. The bra, once a symbol of suppression, had been turned into a weapon. OUR weapon. In the same way we adapted the corset. Yes it was still restrictive, but maybe we liked it that way every now and then. As long as it was our decision.

Without Madonna’s bra moment, I doubt my own lingerie –which offers women the tools to explore their sexuality in a very similar way- would have had a chance. In one instant we advanced a few hundred years. I remember thinking: “Yes! What I do with my lingerie is spot on! Let’s start this revolution!”

So here we are. We have the right to vote, the pill is widely available. We’re still riding the wave of the third feminist movement, and we’re finishing what Madonna started: the trend to gain control over our bodies by eating healthy and working out. We might initially have been shocked by how Madonna used her ‘guns’* as guns, but for a whole generation of women coming of age, fit is the new sexy.

But there are still double standards. Why are sexually liberated women still called sluts, when their male equivalents are studs? Why can men show their bare chests on

social media, whereas women’s nipples are banned?

— Marlies Dekkers

* Slang for biceps

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marlies|dekkers lingerie

Marlies|dekkers heeft een grote variëteit aan lingerie wat gedragen kan worden door iedereen en voldoet aan iedere vrouw haar behoefte. Naast het aanbieden van producten op onze webshop, houden we een blog bij in de categorie ‘Maison Marlies’ waar over verschillende onderwerpen geschreven wordt zoals; Waarom 50 worden fantastisch is, een 5-stappenplan voor het kopen van lingerie voor jouw vriendin, vrouw of partner , hoe je lingerie als deel van je outfit maakt en andere leuke onderwerpen.

Maison Marlies

In Maison Marlies blog kun je van alles lezen over het leven achter en rondom het bedrijf. Of je nu wilt weten waar ze haar inspiratie vandaan haalt voor het ontwerpen van een nieuwe collectie, of dat je interesse hebt in haar levensstijl, gezonde recepten, of haar smaak in bijzondere kunst, je kunt het vinden in de blog. Deze zakenvrouw krijgt het voor elkaar om met een knipoog te schrijven over haar zakenreizen, shop avonturen, haar collega’s, vrienden en familie en zelfs over haar vakanties waar ze even helemaal tot rust komt. Wanneer je even niet meer weet hoe je jou goede bh maat kunt vinden, biedt Maison Marlies een aantal richtlijnen zodat je je boezem kunt schudden zonder dat je borsten eruit floepen. Comfort voor je buste is een combinatie van de juiste maat en de juiste kwaliteit. Je wilt toch geen onhandig ondergoed, terwijl dit eigenlijk heel makkelijk voorkomen kan worden door het dragen van hoge kwaliteit lingerie?! En wanneer je voorgevel goed op z’n plaats gehouden wordt kun je eindelijk volledig je vrouwelijkheid vieren. De blog geeft advies over het mixen en matchen van lingerie, over het stimuleren en inspireren van je eigen stijlgevoel en houdt je op de hoogte van de laatste trends.

blij met marlies|dekkers lingerie

Haar celebrity vrienden zijn ook erg blij met de perfecte pasvorm van de bh's van marlies|dekkers. Deze vriendinnen laten met trots hun sexy lingerie van marlies|dekkers zien in fotoshoots voor tijdschriften, en tijdens optredens, tv-shows of zelfs in films. Maison Marlies wijdt een speciaal gedeelte van de blog aan gerelateerde nieuwtjes en ontwikkelingen zodat je altijd op de hoogte blijft van de laatste ontwikkelingen rondom de speciale missie die de visie van Marlies’ ademt voor de toekomst.