Fearless FUN

Fearless FUN

by marlies|dekkers

She started out as a contestant on the Norwegian version of ‘So You Think You Can Dance’; a few years later her debut single ‘Sunrise’ reached triple platinum status. But what makes Norwegian/Cuban star Alexandra Joner (27) such a feminine feminist icon is the fearless fun with which she expresses herself; in her singing and acting, but also in her fabulously sexy looks (often wearing marlies|dekkers, of course!). “I am fighting to make ‘sexy’ a positive thing!”

Marlies: When did you first feel the need to express yourself as a performer?

Alexandra: I started to dance when I was a little girl, and I had this big dream: I wanted to be Missy Elliott’s background dancer. I even warned my mom: ‘I’m going to the States as soon as I can!’, and she supported me 100 percent. I danced 24/7, in my sleep, while waiting for the bus. My whole life was dancing.

Marlies: Did you make your dream come true by working very hard?

Alexandra: Absolutely. Also: you can’t be shy! For example, when my dance school had some choreographers come in from the States I took every single class and made sure I stood in the front each time. I knew I was great and I wanted them to notice!

Marlies: I think that’s very inspiring to a lot of women: dare to shine! You’ve never been afraid to be different?

Alexandra: You know, in Norway we have something called janteloven (law of Jante, red.): don’t think you’re special or smarter and better than the rest. In other words, don’t brag!

Marlies: Oh yes, in Holland we use a similar saying: ‘Just act normal, that’s crazy enough!’

Alexandra: Well, I refuse to adhere to that. I’m different and I’m proud of it! When I started out I told every journalist who interviewed me: ‘Watch out, I’m going to take over the world!’.

Marlies: It seems to me you are comfortable expressing your sexuality in your work. (I think it’s one of the reasons we are such a good match!) What are your thoughts on that?

Alexandra: Feminism is big in Norway right now, it’s quite hip even. But there is still a general sense that you shouldn’t be too sexy. So there is an interesting challenge for me, because I like to express my femininity by embracing my sexuality, both in my lyrics and my looks. Basically, I’m fighting to make ‘sexy’ a positive thing!

Marlies: And you are doing such a great job, Alexandra! You make ‘sexy’ look happy, healthy and fun! Most importantly, you look like you truly love yourself.

Alexandra: Yes, loving yourself is number one, always!

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Marlies|dekkers heeft een grote variëteit aan lingerie wat gedragen kan worden door iedereen en voldoet aan iedere vrouw haar behoefte. Naast het aanbieden van producten op onze webshop, houden we een blog bij in de categorie ‘Maison Marlies’ waar over verschillende onderwerpen geschreven wordt zoals; Waarom 50 worden fantastisch is, een 5-stappenplan voor het kopen van lingerie voor jouw vriendin, vrouw of partner , hoe je lingerie als deel van je outfit maakt en andere leuke onderwerpen.

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Haar celebrity vrienden zijn ook erg blij met de perfecte pasvorm van de bh's van marlies|dekkers. Deze vriendinnen laten met trots hun sexy lingerie van marlies|dekkers zien in fotoshoots voor tijdschriften, en tijdens optredens, tv-shows of zelfs in films. Maison Marlies wijdt een speciaal gedeelte van de blog aan gerelateerde nieuwtjes en ontwikkelingen zodat je altijd op de hoogte blijft van de laatste ontwikkelingen rondom de speciale missie die de visie van Marlies’ ademt voor de toekomst.