Amelia & I

Amelia & I

by marlies|dekkers

I have been called ‘crazy’ many times in my life. When I rejected my parents’ expectations to become a housewife. (“You’re deluded.”). When I applied for a prestigious art school. (“You’re crazy.”). When I decided to start a lingerie brand, designed completely from a woman’s point of view (“Who wants that?”). And they were right: what I wanted was often batshit crazy. But it seemed even crazier NOT to do it. If you want to be the pilot of your own destiny, you have no choice. You face the empty sky and fly off into the unknown.

Amelia Earhart wanted to be the first woman to fly solo across the Atlantic Ocean in 1932. They called her crazy and reckless. She shrugged them off with her gaptoothed smile and did it anyway. “Everyone has oceans to fly, if they have the heart to do it. Is it reckless? Maybe. But what do dreams know of boundaries?”, she would say afterwards. Growing up, Amelia was my swashbuckling heroine. Standing defiantly on the wing of her plane in her jodhpurs, leather jacket and lace-up boots, Amelia was equal parts Pipi Longstocking and Marlene Dietrich. She exuded both grit and grace. She personified the freedom I craved.

Women need heroes, but they’re still hard to find. So, we treasure them. Amelia kept a scrapbook called ‘Activities of Women’ where she collected newspaper and magazine articles about remarkable women: a female police commissioner, the first Englishwoman to win an engineer’s certificate. I kept a scrapbook too, and of course Amelia was in it. Yes, she broke many records, but what moved me most was her motivation to do so. Amelia flew because she thought that women should do things men had done, and not done. “I want to do it because I want to do it,” she once wrote unapologetically. She flew for herself, for the sheer fun of it. Which was, and still is, a heroic stance for a woman to take.

There is a saying I love: ‘All things are sweetened by risk’. Amelia inspired me to jump into the unknown, but she also taught me how to embrace the thrill of the freefall: with my eyes wide open, accepting the inevitable risks. During her attempt to fly around the world in 1937, Amelia wrote to her husband: “Please know that I am aware of the hazards.” If she failed, it would be a challenge to others, she insisted. A few days later, Amelia disappeared somewhere above the Pacific Ocean.

Yes, risks are real; I found that out as soon as I started my own business. But I have never let that stop me. We talk about equal rights and brag about being badass, but to truly ‘woman up’, we cannot run away at the first signs of trouble. Instead, when the going gets tough, we should think of Amelia’s words: “In pioneer flying, one has to take the rough with the smooth.”

Everything starts with a dream. My own dream, when I started my marlies|dekkers all those years ago, was to empower women. Since then, using my motto ‘Dare to dream, dare to grow, dare to be’, I have helped many women unlock their potential. But it still seems hard for us to ‘dream crazy’; to be shameless about our deepest desires. Too often, we edit our wishes before we fully acknowledge them. As we fly into the future of feminism, Amelia’s message is more relevant than ever: “Women, like men, should try to do the impossible.” Yes, there’s a price to be paid for following your crazy dreams. I have had to let go of securities, sometimes even of people I loved dearly. But when I am flying solo in the night, I don’t feel lonely. I know Amelia is out there somewhere too, reaching for the stars.

Dare to dream bigger and bolder. — Marlies Dekkers

 

Most loved
DREAM WOMAN

MD Friends

DREAM WOMAN

by marlies|dekkers

When I have trouble sleeping, I think of Donna D’Cruz. Or rather, I hear her whisper in my ear, in her incredibly sexy Australian accent: “Breathe in, breathe out…”. It works, every time. Meet the real life goddess who uses music, meditation, and the magic of sleep to reawaken women’s true power. “We are human beings, not human doings.”

HAPPY NEW YEAR!

Marlies Says

HAPPY NEW YEAR!

by marlies|dekkers

What a beautiful whirlwind 2018 has been! As I’m about to ring in the new year, I would like to take a moment and look back at an amazing year with you.

JULIA & I

Females Forward

JULIA & I

by marlies|dekkers

– 3 reasons why Julia Child is one of my favorite feminine feminists –

Dare to indulge!

Get Dressed

Dare to indulge!

by marlies|dekkers

All my work as a feminist designer is inspired by muses. Powerful female icons from past and present. Although women have been marginalized for centuries, archetypes of female power have always been there. Through my designs, I bring them to you. To help us shape the world of modern-day feminism.

marlies|dekkers lingerie

Marlies|dekkers heeft een grote variëteit aan lingerie wat gedragen kan worden door iedereen en voldoet aan iedere vrouw haar behoefte. Naast het aanbieden van producten op onze webshop, houden we een blog bij in de categorie ‘Maison Marlies’ waar over verschillende onderwerpen geschreven wordt zoals; Waarom 50 worden fantastisch is, een 5-stappenplan voor het kopen van lingerie voor jouw vriendin, vrouw of partner , hoe je lingerie als deel van je outfit maakt en andere leuke onderwerpen.

Maison Marlies

In Maison Marlies blog kun je van alles lezen over het leven achter en rondom het bedrijf. Of je nu wilt weten waar ze haar inspiratie vandaan haalt voor het ontwerpen van een nieuwe collectie, of dat je interesse hebt in haar levensstijl, gezonde recepten, of haar smaak in bijzondere kunst, je kunt het vinden in de blog. Deze zakenvrouw krijgt het voor elkaar om met een knipoog te schrijven over haar zakenreizen, shop avonturen, haar collega’s, vrienden en familie en zelfs over haar vakanties waar ze even helemaal tot rust komt. Wanneer je even niet meer weet hoe je jou goede bh maat kunt vinden, biedt Maison Marlies een aantal richtlijnen zodat je je boezem kunt schudden zonder dat je borsten eruit floepen. Comfort voor je buste is een combinatie van de juiste maat en de juiste kwaliteit. Je wilt toch geen onhandig ondergoed, terwijl dit eigenlijk heel makkelijk voorkomen kan worden door het dragen van hoge kwaliteit lingerie?! En wanneer je voorgevel goed op z’n plaats gehouden wordt kun je eindelijk volledig je vrouwelijkheid vieren. De blog geeft advies over het mixen en matchen van lingerie, over het stimuleren en inspireren van je eigen stijlgevoel en houdt je op de hoogte van de laatste trends.

blij met marlies|dekkers lingerie

Haar celebrity vrienden zijn ook erg blij met de perfecte pasvorm van de bh's van marlies|dekkers. Deze vriendinnen laten met trots hun sexy lingerie van marlies|dekkers zien in fotoshoots voor tijdschriften, en tijdens optredens, tv-shows of zelfs in films. Maison Marlies wijdt een speciaal gedeelte van de blog aan gerelateerde nieuwtjes en ontwikkelingen zodat je altijd op de hoogte blijft van de laatste ontwikkelingen rondom de speciale missie die de visie van Marlies’ ademt voor de toekomst.