The ultimate shopgirls’ swimwear guide
Did you know that it takes about 10 minutes for the average M|D customer to decide on a lingerie set, but well over an hour to choose a bathing suit or bikini? With these tips from my own swimwear experts you’ll shop like a pro.
Don’t worry, it’s completely normal to need more time than usual when you buy swimwear. “You feel the whole beach will be watching you,” store manager Naomi Vonk explains. “Whereas with lingerie, it’s usually for you and your husband’s eyes only.” Plus the list of things to consider seems endless: can I swim in it, can I tan in it, is this colour too bright, is this pattern too bold? So I’ve asked my own awesome shopgirls to come up with a mini swimwear-shopping crash course, just for you:
1. Don’t be shy, try!
Naomi: “Believe me, what they say about clothes goes for swimwear too: it looks different on the hanger. Try it on! Also: don’t be set on being either a bikini- or bathingsuit person. The cut of our bikinis is so flattering that I’ve been able to convince women who never wore a bikini before to go for one.” Store manager Raffaella Gargiulo adds: “You would be surprised to see how good curves can look in a bikini!” She also urges women to step out of their comfort zone when it comes to colours: “Colours you usually wouldn’t wear might look amazing on your skin!”
2. Plan your tan
Want an even tan? Choose swimwear with less elaborate straps, or straps that you can wear different ways; both crossed and straight. (Naomi recommends the Holi Glamour push up bikini for this) Also: if you want a beautiful tan on your cleavage, try going for a slightly more revealing top than your usual lingerie preference. For example: a plunge balcony instead of a balcony.
3. Think big, try small.
Curvy women tend to go for a larger model bikini bottom, with the idea that this hides their curves and makes them look thinner. But actually, a smaller model bottom can have a much more slimming effect! Raffaella recommends the tie and bow briefs. Just give it a try! Also, remember that swimwear tends to stretch out a bit more than lingerie. So always be generous, except when you’re picking bikini bottom sizes…
Happy Holidays – ADVENT(UROUS)
Do you remember as a child, excitedly ripping open the first door of your Advent Calendar to get to the scrumptious secret within? Well, I created something for you to regain that delicious excitement… and more!
The FEMININE|FEMINIST movement at Masters of LXRY
After the very successful show in Los Angeles, the FEMININE|FEMINIST movement continues. On December 9th Marlies will showcase her latest collection inspired by the great Edith Head at the Masters of LXRY event in Amsterdam.
Coming home for xmas
Confession: I am a total Xmas fanatic. I LIVE for the holiday season. While my usual taste can best be described as austere and intellectual, come Christmas, I’m into kitsch. Big time. Bring on the glitter, the glühwein and the sentimental songs!
Real life Cluedo with a sexy twist
Forget about stressful family gatherings and long, boring dinners; let me show you how to survive the (Christmas-) holidays in sexy style!