North against South; it’s a bikini war!
Well, maybe not quite a war, but the world of beachwear is divided into two very distinct camps. Which side are you on?
I had, of course, noticed it before: in some cultures, women are not afraid to ‘let it all hang out’ on the beach, while in others, women prefer a bit of coverage. Think of the thong-wearing Brazilians versus the bathingsuit-loving Scandinavians.
But it wasn’t till I started designing swimwear that I learned that this is an actual phenomenon, and that fashion insiders speak of ‘Northern’ and ‘Southern’ countries when it comes to our preferences on the beach. A big part of it is geographical: North America compared to South America for example, or Northern Europe versus the Mediterranean countries. But a lot of it has to do with attitude.
The brands that cater to the Southern part of the market –Agent Provocateur and La Perla for example- have a tendency to put form over function. If you want frills, they’ll give you frills, even if those frills have a tendency to shift when you take a dive. Hey, as long as you look fabulous! But there are usually only 4 sizes available per style, so it’s very hard to find a bikini or swimsuit that fits absolutely perfectly. The funny thing: a true ‘Southern’ girl doesn’t seem to care. As Southern bombshell Sophia Loren once famously said: ‘Everthing you see, I owe to spagetthi.’ So what if some of that fabulousness cannot be contained by your bikini?
And then there are the Northern brands like Chantelle, Aubade, and Marie Jo. I count my own brand amongst them, because I decided early on that fit is very important to me. A Northern girl likes her curves just as much as a Southern girl; she just doesn’t like them spilling out of her swimsuit. And if she enjoys wearing a push-up bra under her clothes, she might expect her bikini top to give her the same kind of confidence on the beach. So for each theme, I design different styles to flatter all the different body types out there. And instead of merely 4 bikini-top sizes, you can choose from 24! Not the easiest way for a designer, I can tell you that, but to me, offering you confidence is my main motivation. ( I sometimes wonder if a ‘Southern’ woman wouldn’t prefer to have that same kind of choice, if her favorite brands offered it to her..)
So what are you? A Northern or Southern type? A Grace Kelly or a Brigitte Bardot? A Taylor Swift or a Sofia Vergara? Why not pick and choose, like Rihanna, who wears my ‘Northern’ designs on stage but does her holiday chilling in ‘Southern’ little nothings? After all, I believe in having your cake and eating it too, and finding the matching bikini to boot!
Coming home for xmas
Confession: I am a total Xmas fanatic. I LIVE for the holiday season. While my usual taste can best be described as austere and intellectual, come Christmas, I’m into kitsch. Big time. Bring on the glitter, the glühwein and the sentimental songs!
Real life Cluedo with a sexy twist
Forget about stressful family gatherings and long, boring dinners; let me show you how to survive the (Christmas-) holidays in sexy style!
Embrace your dark side – get inspired for Halloween
Imagine if there were a night where it would be socially acceptable to indulge your deepest darkest dreams. An annual opportunity for women to dress like their sexual fantasies – be it a blood-thirsty vampire or a flirtatious nun – without getting ‘slut shamed’. Wouldn’t that be amazing? Well there is a night just like that, and it happens to be one of my favorite moments of the year: Halloween.
Welcome to the Signature collection
Welcome to the Signature collection, a showcase of the uniquely seductive work of Dutch lingerie designer Marlies Dekkers.