The ultimate shopgirls’ swimwear guide
Did you know that it takes about 10 minutes for the average M|D customer to decide on a lingerie set, but well over an hour to choose a bathing suit or bikini? With these tips from my own swimwear experts you’ll shop like a pro.
Don’t worry, it’s completely normal to need more time than usual when you buy swimwear. “You feel the whole beach will be watching you,” store manager Daphne Rijkenberg explains. “Whereas with lingerie, it’s usually for you and your partner’s eyes only.” Plus the list of things to consider seems endless: can I swim in it, can I tan in it, is this colour too bright, is this pattern too bold? So I’ve asked my own awesome shopgirls to come up with a mini swimwear-shopping crash course, just for you:
1. Don’t be shy, try!
Daphne: “Believe me, what they say about clothes goes for swimwear too: it looks different on the hanger. Try it on! Also: don’t be set on being either a bikini- or bathingsuit person. The cut of our bikinis is so flattering that I’ve been able to convince women who never wore a bikini before to go for one.” Store manager Raffaella Gargiulo adds: “You would be surprised to see how good curves can look in a bikini!” She also urges women to step out of their comfort zone when it comes to colours: “Colours you usually wouldn’t wear might look amazing on your skin!”
2. Plan your tan
Want an even tan? Choose swimwear with less elaborate straps, or straps that you can wear different ways; both crossed and straight. (Daphne recommends the papillon bikini top for this) Also: if you want a beautiful tan on your cleavage, try going for a slightly more revealing top than your usual lingerie preference. For example: a plunge balcony instead of a balcony.
3. Think big, try small.
Curvy women tend to go for a larger model bikini bottom, with the idea that this hides their curves and makes them look thinner. But actually, a smaller model bottom can have a much more slimming effect! Raffaella recommends the tie and bow briefs. Just give it a try! Also, remember that swimwear tends to stretch out a bit more than lingerie. So always be generous, except when you’re picking bikini bottom sizes…
Governed by NO ONE
Flame-haired, brave-hearted and always dressed to dazzle, Elizabeth the First, also known as England’s ‘Virgin Queen’, is one of the most unforgettable women in history. Her glorious reign is known as The Golden Age ~ a period that saw the birth of Shakespeare, the defeat of the Spanish Armada and the emergence of England as a world power. It lasted almost 45 years; Elizabeth’s legacy as a feminist icon however, has already spanned nearly 5 centuries. “My sex cannot diminish my prestige.”
Only 11 days after he beheaded his second wife (the flamboyant Anne Boleyn), King Henry VIII married a pale, fair-haired maiden called Jane Seymour. Who exactly was this girl, and what had made the king so besotted with her? To this day, historians don’t quite know what to make of her.
Glamour, the magical power of persuasion
“Dare to be the CEO of your own career”
Who run this (digital) world? For Saskia Van Uffelen, the answer to that question is crystal clear: women. And what better role model for these women than the passionate CEO of Ericsson Belux herself? Named ICT Woman of the Year in 2011, Belgian-born Saskia is a great inspiration -not only as a digital visionary but also as a top manager who gracefully combines a hectic job with a family of five children. “In disruptive times, we need women.”
Maison Marlies blog
The marlies|dekkers brand offers a wide variety of lingerie that can be worn by anyone and caters to every woman’s individual needs. Within our Maison Marlies blog you can read all about the life behind and surrounding the company. Whether you are eager to know where Marlies gets her inspiration for designing new lingerie collections, her lifestyle, healthy cooking ideas, or simply to share her taste in amazing art - you will find it in the blog. Our fearless creative director manages to find time to write about her business trips and even her shopping sprees and vacations for the times she can let her hair down for a while. And even while she is on holiday she will not leave you hanging.
Giving style advice
When you are feeling lost in finding the right fit or determine your bra size, Maison Marlies offers a set of guidelines so that you can continue shaking your bon bons without them falling out. You'll get style tips on how to wear and style your bras, and bikinis. You would not want a wardrobe malfunction which can actually be prevented when you are wearing high quality luxury lingerie. And when your breasts are kept in place in marlies|dekkers bras or bikinis, you can fully celebrate your femininity in all its glory and full potential. The blog offers advise on how to mix and match womens lingerie to boost, inspire your own fashion sense and keeps you updated on the latest fashion trends.
Marlies and friends
Her celebrity friends are also very pleased with that perfect fit a marlies|dekkers bra can offer you. These women proudly show off their marlies|dekkers lingerie sets in photoshoots for magazines, on stage when they're performing, during a cameo on tv or on the big screen in movies. Maison Marlies dedicates a special section of the blog to all gender equality related news so you are always updated about the latest developments around this special mission that embodies Marlies’ vision for the future.