A pocket full of freedom

A pocket full of freedom

by Marlies Dekkers

Perhaps you wore one as a toddler, playing with mud in your backyard; perhaps you rocked one during the nineties, getting down and dirty to badass girl bands like TLC and Salt-N-Pepa. Well, time to dig up your favorite pair of dungarees, because this practical-yet-sexy style classic is hotter than ever. But how did a farmer staple transform into a feminist symbol and even a fashion icon?

Comfy, sturdy, baggy enough to easily slip in and out of, with a bib and plenty of pockets to keep your hands free - the first pair of dungarees, made by German-Jewish immigrant Levi Strauss in 1853, was every farmer's wet dream. Levi used a tough, indestructible fabric from a town in India called Dongari, hence the name 'dungaree'. As practical on the factory floor as they were on the farm, dungarees became a blue-collar favorite, worn mostly by men. But that all changed during the world wars...

Working women When millions of men left Britain on military service during WW1, women were desperately needed to 'fight in the fields' at home as farm workers. About these dungarees-clad 'Land Girls', a reporter wrote: "It was a novelty to see the girls really working the land in their working clothes, instead of their printed frocks." By WW2, American women would follow suit, with factory girls claiming the work floor in their denim coveralls, just like poster girl 'Rosie the Riveter' who famously flexed her arm underneath the slogan 'We can do it!'. Frustratingly, the women didn't get paid as much as their male colleagues, but they did get something that inspired them to start changing the gender dynamics: a taste of freedom.

Lesbian chic During the 1950s, Hollywood glamorized these wartime working girls in romantic movies, starring icons like Doris Day and Marilyn Monroe who looked absolutely smashing in their overalls. Et voilá: dungarees became fashionable for the first time. The bra-burning feminists of the 1960s however, had very different reasons for claiming denim overalls as their (unisex) uniform. Its baggy shape was used as a protest against the overt sexualization of women; its plentitude of pockets symbolized women's independence: we didn't need men to carry our stuff. It even became a bit of a stereotype: the 'ugly lesbian' in dungarees, rejecting her femininity.

Superpower But feminism, like fashion, goes in waves. And with a new generation of feminists celebrating their femininity as a superpower - think of Madonna in her Jean Paul Gaultier cone bra in 1990 - dungarees were rediscovered as a piece of clothing that allows you to show your body on your own terms. Combined with oversized plaids (girl band TLC), they help you release your inner tomboy; worn with a tiny bikini (Rihanna) or nothing at all (Mia Goth), the baggy shape actually highlights your curves. Like early 2000s fashion icon Carrie Bradshaw ('Sex and the City') showed by wearing a sexy Marlies Dekkers bra in one scene and playful denim bibs in the next: playing with different personae is a woman's prerogative, liberating and lots of fun.

And here we are, still rocking our dungarees. Yes, Levi Strauss' beloved bibs have come a long way, and so have we. From feminine feminists to fashionistas and female gardeners; we all love the look, but more importantly, we love how dungarees make us feel: free to be who we want to be.

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The marlies|dekkers brand offers a wide variety of lingerie that can be worn by anyone and caters to every woman’s individual needs. Within our Maison Marlies blog you can read all about the life behind and surrounding the company. Whether you are eager to know where Marlies gets her inspiration for designing new lingerie collections, her lifestyle, healthy cooking ideas, or simply to share her taste in amazing art - you will find it in the blog. Our fearless creative director manages to find time to write about her business trips and even her shopping sprees and vacations for the times she can let her hair down for a while. And even while she is on holiday she will not leave you hanging.

Giving style advice

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Marlies and friends

Her celebrity friends are also very pleased with that perfect fit a marlies|dekkers bra can offer you. These women proudly show off their marlies|dekkers lingerie sets in photoshoots for magazines, on stage when they're performing, during a cameo on tv or on the big screen in movies. Maison Marlies dedicates a special section of the blog to all gender equality related news so you are always updated about the latest developments around this special mission that embodies Marlies’ vision for the future.