My muse and I

My muse and I

by Marlies Dekkers

'Here we go!' I said, psyching myself up as I stepped out of the sauna into the snow. It had been on my bucket list for ages: traveling to Lapland during the magical winter months. After years of heart-stopping Wim Hof ice baths and spontaneous naked-rolling-through-the-snow sessions in my back yard - my neighbors must love me! - I felt prepared for the cold. But as my wet feet started to literally stick to the snow in the - 23°C night, I realized I wasn't. There's cold, and there's COLD: the kind that is simply unimaginable.

For the longest time, women were only allowed in the Polar regions as names on maps. Literally. From Marguerite Bay to Adélie Land, brave, bearded men would name claimed land after their wives, who were expected to wait patiently at home, knitting sweaters for their adventurous husbands. When the legendary explorer Ernest Shackleton advertised his 1914 Antarctic expedition, three women applied, writing: “we do not see why men should have the glory, and women none, especially when there are women just as brave and capable as there are men.” How dare they! Shackleton quickly replied: 'there are no vacancies for the opposite sex on the expedition.' Roy Andrews, the president of the men-only Explorers Club voiced the opinion of the day when he stated: 'women are simply not adapted to exploration'.

Most female adventurers brave enough to travel to the Polar regions couldn't imagine it either: the terrifying cold and hardship that was waiting for them beyond the 'frostbite frontiers'. 'It's impossible', they were told. And: "This is NOT a place for women.' Dead set on breaking the ice ceiling, these explorers only became more determined. But determined to find what exactly? Well, that's the whole point of exploring: you'll discover it when you get there.

All my life, I've been mapping uncharted territories. Destined to become a housewife, I freed myself from the shackles of my social class to go to art school ('Impossible', I was told). After graduating cum laude, I left the high-brow world of art to start my own business (in 1993, there were only two female CEOs in the Fortune 500 list; NOT exactly a place for women). And through my female-empowering designs, I aimed to gain ground in the (ironically) male-dominated world of lingerie. All, unfamiliar territories. No maps or mentors to help me navigate. But, like the female outcasts conquering the Poles, I did have one thing that kept me warm and going: a burning passion.

There have always been women who refused to stand on the sidelines while history was being made. Queens and rebels, philosophers and pirates. These were the muses I would channel in order to grow: Queen Elizabeth for her strategic genius, Amelia Earhart for her daring flair, Frida Kahlo for her ability to turn pain into beauty. But when I'm looking for the courage to hurtle myself into the complete unknown, when I need a bit of recklessness, I think of the fearless female adventurers venturing into the coldest, most unforgiving places on earth. Extreme cold puts you to the test, as I was reminded that night in Lapland, my feet freezing to the ground. "Are you crazy enough to do this?" it asks you. "Is your dream big enough?" Gasping, you lose yourself for a moment. Fighting it is futile. You surrender. You transform. "Yes," you say, with rebooted purpose. "Bring it on."

So, dare to be reckless - go where no woman has gone before. Know that with every step you take, you are creating a map for the women coming after you. Dare to be shameless - proudly plant a flag for every milestone you reach. Tested by the ice, you have found your fire. And nothing can stop you now.

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Maison Marlies blog

The marlies|dekkers brand offers a wide variety of lingerie that can be worn by anyone and caters to every woman’s individual needs. Within our Maison Marlies blog you can read all about the life behind and surrounding the company. Whether you are eager to know where Marlies gets her inspiration for designing new lingerie collections, her lifestyle, healthy cooking ideas, or simply to share her taste in amazing art - you will find it in the blog. Our fearless creative director manages to find time to write about her business trips and even her shopping sprees and vacations for the times she can let her hair down for a while. And even while she is on holiday she will not leave you hanging.

Giving style advice

When you are feeling lost in finding the right fit or determine your bra size, Maison Marlies offers a set of guidelines so that you can continue shaking your bon bons without them falling out. You'll get style tips on how to wear and style your bras, and bikinis. You would not want a wardrobe malfunction which can actually be prevented when you are wearing high quality luxury lingerie. And when your breasts are kept in place in marlies|dekkers bras or bikinis, you can fully celebrate your femininity in all its glory and full potential. The blog offers advise on how to mix and match womens lingerie to boost, inspire your own fashion sense and keeps you updated on the latest fashion trends.

Marlies and friends

Her celebrity friends are also very pleased with that perfect fit a marlies|dekkers bra can offer you. These women proudly show off their marlies|dekkers lingerie sets in photoshoots for magazines, on stage when they're performing, during a cameo on tv or on the big screen in movies. Maison Marlies dedicates a special section of the blog to all gender equality related news so you are always updated about the latest developments around this special mission that embodies Marlies’ vision for the future.