How to keep your heels and standards HIGH
Ruthie Davis is just like the amazing shoes she designs: daring, empowering and totally fabulous. After making Reebok hip again and completely revamping Uggs, she launched her own brand 10 years ago and quickly became the go-to designer for feminine feminists like Beyoncé and Lady Gaga. I met up with the American style maven in New York where we discovered we have a lot in common. Ruthie: “Fashion can be a tough game! I’m proud to still be standing… in my six-inch heels!”
Marlies: First of all, what is the Ruthie Davis look?
Ruthie: The Ruthie Davis look is all about femininity, fashion and functionality. I want you to feel glamorous and pretty AND know you can be the smartest, strongest woman in the room! This is how I used to explain my shoes to people: just imagine Nike and Manolo Blahnik had a baby.
Marlies: Yes, that’s what feminine feminism is all about! There’s a superwoman-quality to all your designs. How do you achieve that?
Ruthie: As an artist, my greatest inspiration is the beauty of the female body. And everything I do is about enhancing that body to make it look gorgeous and powerful. Basically, I do for legs what you do for breasts. We help women look and feel like the best possible version of themselves.
Marlies: Where does your love for shoes come from?
Ruthie: I was the youngest of six kids: the shortest and smallest. But when my older sisters started wearing platform heels, they got me a pair of ‘baby platforms’. All of a sudden I was tall and felt so powerful! That was the moment I realized how much shoes affect your confidence and style.
Marlies: I’m with you! I must have the biggest shoe collection in the Netherlands! Another thing we have in common is that we are very creative people who have a brain for business. A rare combination.
Ruthie: Absolutely! I studied English literature and fine arts; I loved water coloring and photography. But I also got a master’s degree in business. And I still find it the most exciting thing when those two worlds come together. I don’t like to design into a vacuum; I like the whole package all the way down to the invoicing and shipping.
Marlies: You made Reebok hip again and revamped Uggs by shooting a sexy campaign with Pamela Anderson. What made you decide to start for yourself?
Ruthie: I was actually working for Tommy Girl Shoes as a Senior VP of Marketing and Design when my husband asked me one day: “Do you want to work for Tommy Hilfiger or do you want to BE Tommy Hilfiger?” Wow. That’s when I made my decision: to give it all up and start from scratch.
Marlies: And you did it! Could you share some tips with us?
Ruthie: First of all, be smart and learn on someone else’s dollar if you can. I honed my skills working for other people, saving money and preparing myself to have my own company one day.
Number two: be frugal. Don’t overspend to look successful, even though a lot of people around you
-especially in fashion- are caught up in that. And last but not least: be flexible. Keep reinventing yourself. Who would have thought I would collaborate with Universal on Minion shoes for adults or with Disney to make Princess inspired shoes for grown women?
But it’s a huge hit, and it totally lifted my market.
Marlies: Thank you Ruthie! Your motto: ‘Find your passion, work hard, live your dreams’ reminds me a lot of my own motto: ‘Dare to dream, dare to grow, dare to be.’ It’s very inspiring to meet someone who actually followed that path!
Ruthie: Right back at ya! Now let’s talk about that stunning shoe we MUST do together!
To be continued…
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How to keep your heels and standards HIGH
Ruthie Davis is just like the amazing shoes she designs: daring, empowering and totally fabulous. After making Reebok hip again and completely revamping Uggs, she launched her own brand 10 years ago and quickly became the go-to designer for feminine feminists like Beyoncé and Lady Gaga.
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Maison Marlies blog
The marlies|dekkers brand offers a wide variety of lingerie that can be worn by anyone and caters to every woman’s individual needs. Within our Maison Marlies blog you can read all about the life behind and surrounding the company. Whether you are eager to know where Marlies gets her inspiration for designing new lingerie collections, her lifestyle, healthy cooking ideas, or simply to share her taste in amazing art - you will find it in the blog. Our fearless creative director manages to find time to write about her business trips and even her shopping sprees and vacations for the times she can let her hair down for a while. And even while she is on holiday she will not leave you hanging.
Giving style advice
When you are feeling lost in finding the right fit or determine your bra size, Maison Marlies offers a set of guidelines so that you can continue shaking your bon bons without them falling out. You'll get style tips on how to wear and style your bras, and bikinis. You would not want a wardrobe malfunction which can actually be prevented when you are wearing high quality luxury lingerie. And when your breasts are kept in place in marlies|dekkers bras or bikinis, you can fully celebrate your femininity in all its glory and full potential. The blog offers advise on how to mix and match womens lingerie to boost, inspire your own fashion sense and keeps you updated on the latest fashion trends.
Marlies and friends
Her celebrity friends are also very pleased with that perfect fit a marlies|dekkers bra can offer you. These women proudly show off their marlies|dekkers lingerie sets in photoshoots for magazines, on stage when they're performing, during a cameo on tv or on the big screen in movies. Maison Marlies dedicates a special section of the blog to all gender equality related news so you are always updated about the latest developments around this special mission that embodies Marlies’ vision for the future.