Fearless FUN

Fearless FUN

by marlies|dekkers

She started out as a contestant on the Norwegian version of ‘So You Think You Can Dance’; a few years later her debut single ‘Sunrise’ reached triple platinum status. But what makes Norwegian/Cuban star Alexandra Joner (27) such a feminine feminist icon is the fearless fun with which she expresses herself; in her singing and acting, but also in her fabulously sexy looks (often wearing marlies|dekkers, of course!). “I am fighting to make ‘sexy’ a positive thing!”

Marlies: When did you first feel the need to express yourself as a performer?

Alexandra: I started to dance when I was a little girl, and I had this big dream: I wanted to be Missy Elliott’s background dancer. I even warned my mom: ‘I’m going to the States as soon as I can!’, and she supported me 100 percent. I danced 24/7, in my sleep, while waiting for the bus. My whole life was dancing.

Marlies: Did you make your dream come true by working very hard?

Alexandra: Absolutely. Also: you can’t be shy! For example, when my dance school had some choreographers come in from the States I took every single class and made sure I stood in the front each time. I knew I was great and I wanted them to notice!

Marlies: I think that’s very inspiring to a lot of women: dare to shine! You’ve never been afraid to be different?

Alexandra: You know, in Norway we have something called janteloven (law of Jante, red.): don’t think you’re special or smarter and better than the rest. In other words, don’t brag!

Marlies: Oh yes, in Holland we use a similar saying: ‘Just act normal, that’s crazy enough!’

Alexandra: Well, I refuse to adhere to that. I’m different and I’m proud of it! When I started out I told every journalist who interviewed me: ‘Watch out, I’m going to take over the world!’.

Marlies: It seems to me you are comfortable expressing your sexuality in your work. (I think it’s one of the reasons we are such a good match!) What are your thoughts on that?

Alexandra: Feminism is big in Norway right now, it’s quite hip even. But there is still a general sense that you shouldn’t be too sexy. So there is an interesting challenge for me, because I like to express my femininity by embracing my sexuality, both in my lyrics and my looks. Basically, I’m fighting to make ‘sexy’ a positive thing!

Marlies: And you are doing such a great job, Alexandra! You make ‘sexy’ look happy, healthy and fun! Most importantly, you look like you truly love yourself.

Alexandra: Yes, loving yourself is number one, always!

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Maison Marlies blog

The marlies|dekkers brand offers a wide variety of lingerie that can be worn by anyone and caters to every woman’s individual needs. Within our Maison Marlies blog you can read all about the life behind and surrounding the company. Whether you are eager to know where Marlies gets her inspiration for designing new lingerie collections, her lifestyle, healthy cooking ideas, or simply to share her taste in amazing art - you will find it in the blog. Our fearless creative director manages to find time to write about her business trips and even her shopping sprees and vacations for the times she can let her hair down for a while. And even while she is on holiday she will not leave you hanging.

Giving style advice

When you are feeling lost in finding the right fit or determine your bra size, Maison Marlies offers a set of guidelines so that you can continue shaking your bon bons without them falling out. You'll get style tips on how to wear and style your bras, and bikinis. You would not want a wardrobe malfunction which can actually be prevented when you are wearing high quality luxury lingerie. And when your breasts are kept in place in marlies|dekkers bras or bikinis, you can fully celebrate your femininity in all its glory and full potential. The blog offers advise on how to mix and match womens lingerie to boost, inspire your own fashion sense and keeps you updated on the latest fashion trends.

Marlies and friends

Her celebrity friends are also very pleased with that perfect fit a marlies|dekkers bra can offer you. These women proudly show off their marlies|dekkers lingerie sets in photoshoots for magazines, on stage when they're performing, during a cameo on tv or on the big screen in movies. Maison Marlies dedicates a special section of the blog to all gender equality related news so you are always updated about the latest developments around this special mission that embodies Marlies’ vision for the future.