Building the Perfect Bra
A bra is a bra, right? Wrong! Here is what to look for when you’re lingerie-shopping. We love to gush when our friends and customers confess that our Bras are the most comfortable they own. This means Marlies’ mission is complete! She wants you to be super comfortable, and feel sexy at the same time.
To achieve all of that in one bra we’ve worked long and hard over the years to assess what gravity does to our bodies and where we most need support.
When you’re buying your next bra, try and do the same. Look beyond the colour and the style, and focus on how it’s made. Here are the parts we suggest you focus on:
These greatly affect your shape and comfort. That’s why we created our very own wire a number of years back. Mass-produced brands use standard wires, made of cheaper materials. Be aware that those can break or poke through the fabric after a while. (Ouch!)
Go ahead, squeeze them! If they’re molded, do they have a nice bounce? Does the foam seem ‘sweaty’ to you? In our next post we’ll explain what makes our molded cups so special.
These are the side panels of the bra. Often overlooked, but very important in terms of support. Cheap materials will stretch out and ruin the whole fit of the bra. We use a special, very firm fabric for this.
Here, we want firmness and again, great quality. Check out the width, especially if your girls are on the big side; you don’t want them cutting in the flesh of your shoulders, do you?
By buying the perfect bra, you buy freedom. Freedom to move around, without worrying about nipple-slips or other wardrobe malfunctions. We think nipple-slips should only be fully intentional!
Shop our luxury, great fitting bras here.
fall|winter 20 preview
In January, I presented my newest FW20 collection during a show full of dance and entertainment in Rotterdam. All my work as a feminist designer is inspired by muses, powerful female icons from past and present. And for FW20, my muse will be crime writer Agatha Christie. A few months from now, you will get to discover the collections, and see how they tell stories like Agatha’s thrilling books do..
Running for your life
Dr. Bram Bakker is a psychiatrist, a writer, a runner and a provocateur. With his many bestselling books and columns – and yes, even his own theatre show – he urges us to think outside the box when it comes to our mental health. Not crazy about popping pills? Bram shared some interesting alternatives with me, from throwing out our phones to running ‘till we puke’.
Peas & peppers instead of pills
General practitioner Tamara de Weijer believes that we would feel a lot better if we hit the produce stand before we visited the pharmacy. “On a massive scale, we have been putting the wrong kind of fuel in our bodies.”
Singles Day – You’ve Got this!
All the single ladies, listen up! With single women rapidly becoming the majority, it is high time to stop feeling singled out. This Singles Day, let’s celebrate our freedom and independence by sharing all those solo milestones that make us go: ‘You’ve got this!’.