Size Me Up
People often compare women to beautiful flowers, I prefer to use trees. Don’t get me wrong, flowers are lovely! It’s just that trees come in a much greater variety of shapes and sizes; exactly like women themselves. One of my core beliefs –and perhaps my main motivation to design lingerie- is this: Every Woman Is Beautiful.
Tall, lanky bodies, voluptuous figures, sporty shapes; whatever you see in the mirror when you take off your clothes: you are perfect and gorgeous. Would you think an olive tree is too stubby, or a willow too tall? Of course not! My sister and I for example, we are too very different trees. I wear a 32D bra she a 32A. Not only was it fun and interesting to grow up with someone with such different bodyshape, it also proved to be incredibly useful when we started working together.
When you design a bra, you traditionally start out making the first model in a B cup. (a 34B or a 32B bra size) If you’re happy with that prototype, you can start making different cup sizes. But my sister and I found out that simply making that standard bra smaller or bigger doesn’t work (my sister was a member of my design team for a long time). A design that was perfect in a B cup, looked quite different from the original on my sister in an A cup, but it often didn’t work on me in a D cup either! Either the bra wouldn’t fit perfectly anymore or part of the design would get lost. What to do?
There was the crazy option to make different prototypes for each design and produce several versions of it. But that would be way too much work and way too expensive, right? In other words: impossible! Well, I thought about why I had started designing lingerie: to make every woman feel beautiful. That means making bras that feel and look amazing in every cup size; be it a dainty 30AA bra, a 32C bra or a formidable 40DD bra. So I decided to take a huge (financial) risk and make the impossible possible.
So now, when you’ve set your mind one of my designs, say the Space Odyssey or Dame de Paris Push Up, you can look stunning in an A, B, or C cup, but also in a D cup and larger. ‘I am as beautiful, as sensual, as desirable as I believe myself to be’, it says on the mirrors in my stores. And you know what? A perfect fitting bra sure helps.
REFLECTIONS FROM YOUR MIRROR
FOR THE WOMEN OF THE WORLD
Between king and QUEEN
Who is Tasya van Ree? The mysterious girl in the big black hat has been fascinating art connoisseurs and fashion lovers alike since she burst onto the scene with her stunning black-and-white photographs of celebrities like Michelle Rodriguez and (one-time lover) Amber Heard. I asked the Hawaiian-born visual artist of Dutch-Japanese ancestry (41) about her art and soul. “Between both King and Queen is where I exist.”
Sara Mearns (31) is New York City Ballet’s boldest ballerina. A passionate, intense dancer, she started dancing at 3 and starred in Swan Lake when she was only 19. But instead of resting on her laurels, Sara has kept challenging herself with daring projects, from a collaboration with hip-hop dancers to a leading role in a Broadway show. I talked with the fierce Swan Queen about sacrifices, body confidence, and how to turn pain into gain. “I’m not the typical skinny, tall, long-neck kind of ballerina.”
The art of love!
Get your creative juices flowing
This Valentine’s, don’t wait around for that love-note or those fancy chocolates to feel loved and desired. Express yourself to fall in love with yourself, now!