The ultimate shopgirls’ swimwear guide
Did you know that it takes about 10 minutes for the average M|D customer to decide on a lingerie set, but well over an hour to choose a bathing suit or bikini? With these tips from my own swimwear experts you’ll shop like a pro.
Don’t worry, it’s completely normal to need more time than usual when you buy swimwear. “You feel the whole beach will be watching you,” store manager Daphne Rijkenberg explains. “Whereas with lingerie, it’s usually for you and your partner’s eyes only.” Plus the list of things to consider seems endless: can I swim in it, can I tan in it, is this colour too bright, is this pattern too bold? So I’ve asked my own awesome shopgirls to come up with a mini swimwear-shopping crash course, just for you:
1. Don’t be shy, try!
Daphne: “Believe me, what they say about clothes goes for swimwear too: it looks different on the hanger. Try it on! Also: don’t be set on being either a bikini- or bathingsuit person. The cut of our bikinis is so flattering that I’ve been able to convince women who never wore a bikini before to go for one.” Store manager Raffaella Gargiulo adds: “You would be surprised to see how good curves can look in a bikini!” She also urges women to step out of their comfort zone when it comes to colours: “Colours you usually wouldn’t wear might look amazing on your skin!”
2. Plan your tan
Want an even tan? Choose swimwear with less elaborate straps, or straps that you can wear different ways; both crossed and straight. (Daphne recommends the papillon bikini top for this) Also: if you want a beautiful tan on your cleavage, try going for a slightly more revealing top than your usual lingerie preference. For example: a plunge balcony instead of a balcony.
3. Think big, try small.
Curvy women tend to go for a larger model bikini bottom, with the idea that this hides their curves and makes them look thinner. But actually, a smaller model bottom can have a much more slimming effect! Raffaella recommends the tie and bow briefs. Just give it a try! Also, remember that swimwear tends to stretch out a bit more than lingerie. So always be generous, except when you’re picking bikini bottom sizes…
fall|winter 20 preview
In January, I presented my newest FW20 collection during a show full of dance and entertainment in Rotterdam. All my work as a feminist designer is inspired by muses, powerful female icons from past and present. And for FW20, my muse will be crime writer Agatha Christie. A few months from now, you will get to discover the collections, and see how they tell stories like Agatha’s thrilling books do..
Running for your life
Dr. Bram Bakker is a psychiatrist, a writer, a runner and a provocateur. With his many bestselling books and columns – and yes, even his own theatre show – he urges us to think outside the box when it comes to our mental health. Not crazy about popping pills? Bram shared some interesting alternatives with me, from throwing out our phones to running ‘till we puke’.
Peas & peppers instead of pills
General practitioner Tamara de Weijer believes that we would feel a lot better if we hit the produce stand before we visited the pharmacy. “On a massive scale, we have been putting the wrong kind of fuel in our bodies.”
Singles Day – You’ve Got this!
All the single ladies, listen up! With single women rapidly becoming the majority, it is high time to stop feeling singled out. This Singles Day, let’s celebrate our freedom and independence by sharing all those solo milestones that make us go: ‘You’ve got this!’.