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"This season, get your hands dirty in style in my gorgeous 'Gardenista' Couture Collection, designed for denim divas. Inspired by the iconic denim dungarees worn by gardeners and feminists alike, I crafted a playful, yet sensual silhouette out of smooth, recycled microfiber. The (digital) jeans-print and rivets make it look just like the real deal, while the bold brown straps, bib buckles and front pocket are giving 100% 'gardenista' chic. (Check out the adorable 'fake' button fly on the briefs!). 'Eat, sleep, garden, repeat', says the faux leather tag on the back: a gardener's formula for a happy life. And with the motto printed on the lining of the bottoms - 'Let your garden reveal yourself' - I am daring you to express yourself and start cultivating your dreams. It's time to dig in. You grow, girl!"

- Marlies Dekkers

SS24 Couture collection Gardenista
SS24 Couture collection Gardenista
its all about the details SS24
its all about the details SS24

RECYCLED FABRIC

This denim look Couture collection is crafted from soft, recycled polyamide fabric.

couture collection Gardenista SS24

SUSTAINABLE PRINT

By printing digitally we use less colouring and water; we save 50-60 liters of water per meter of fabric.

couture collection Gardenista SS24

DUNGAREE DETAILS

Bold brown straps, buttons and buckles complete the design.


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couture collection Gardenista SS24
SS24 couture collection Gardenista

From iconic factory girl Rosie the Riveter's 'We can do it' coveralls to the 2nd wave feminists' badass denim bibs; no item of clothing is as practical as it is symbolic - and sexy, if we may add! - as dungarees. A woman wearing them is ready for action. She's ready to grow her own Garden of Eden. And she's not afraid to get her hands dirty while doing so. Created for farmers in 1853 by Levi Strauss, the super practical garment - durable, sturdy, easy to slip on and off - became the outfit of choice for women joining the work forces during the World war. Holding on to their new-found independence afterwards, women also held on to their kickass dungarees, even turning them into a symbol of feminism during the 60s and 70s. One of its most beloved features? The multitude of pockets, traditionally seen as unnecessary for women. And now we, a new generation of avid 'gardenistas', use those same pockets to stash our seeds and shears, keeping our hands free to create the gardens of our dreams. And believe us, squatting amongst the budding greens, digging in the soil, we feel as sensual in our dungarees as in our slinky satin nightgowns. Because we're flourishing, feminine feminist style.

"A garden is the best alternative therapy."
- Germaine Greer

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DIGITALLY PRINTED DENIM

Fabric that looks like sturdy denim, but feels super soft and sensual to your skin? Say no more! This Couture collection gives you the best of both worlds with a digital print that resembles the texture of denim. Digital printing is a more sustainable way of coloring fabric, as opposed to more traditional rotary screen printing. Screen printing requires a lot of water to wash out the excess fabric paint. By printing digitally, we save 50-60 liters of water per meter of fabric. Combined with the recycled fabric, this collection is a treat for both your curves and your conscience.

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