Awaken Your Senses Launch Collection

by marlies|dekkers

Last Friday, we presented our new lingerie collection at the one-off marlies|dekkers clubnight in Rotterdam. The theme of the collection is Awaken Your Senses. More than 300 guests, including the Dutch and international press, attended this special event. While the guests were enjoying a sumptuous dinner, they were the first to be treated to the Awaken Your Senses experience. The highlight of the evening was a choreographed dance depicting four women’s sensual fantasies performed by dancers encased in the latest sets of the lingerie brand.

Guests in black tie strolled over the red carpet of Club Villa Thalia in Rotterdam. The guests were awed by the two-and-a-half hour artistic production, in which acrobats and more than ten dancers performed. During the show, sensual stories written by Marlies Dekkers herself were read aloud. The string quartet and a 25-member choir also played a prominent role in the show. All this was set against a backdrop of 360˚ visuals that took the guests on a journey through different cities.

Awaken Your Senses

During her art studies, Marlies Dekkers developed her own signature: recognizable graphic and daring designs that clearly reflect the female point of view. Her famous signature strap, a sexy bra strap above the cup, is featured in most of the brand’s designs, like the iconic Dame de Paris, the Spider and the Space Odyssey, that have been worn by stars such as Rihanna, Lady Gaga, Sarah Jessica Parker, Katy Perry and Fergie.

The new collection consists of four outspoken styles with a new signature reminiscent of women’s fantasies. All four styles feature fabrics that are usually used in outerwear: denim, leather, silk and pinstripes. The choice of fabric forms the basis of the lingerie designs and recurs in several female fantasies.

“I went looking for the perfect bra that would match a certain mood. When I feel provocative and I feel like having an exciting evening, I want the perfect leather bra that fits well and is fashionable at the same time. I managed to design the Rolls Royce of leather bras that has my characteristic perfect fit and a highly provocative design. I did the same with the denim, silk and pinstripe bras. A different set for every fantasy,” says Marlies Dekkers.

marlies|dekkers lingerie is known for its perfect fit and its signature strap design. These features are now added to with the super feminine Awaken Your Senses signature collection in which the neckline is framed with a novel type of shoulder strap that is entirely new in the world of lingerie. The choice of using outerwear fabric proves that lingerie can be seen as a part of your outfit. Innerwear becomes outerwear with the signature strap or the Awaken Your Senses look.

Marlies explains that “we live in a time of feminine feminists: strong and independent women stand up and decide for themselves, without social or societal restrictions. Femininity goes hand in hand with self-confidence. Women can be and dare to be sexy and seductive. To help them in their discovery of their sexual fantasies, I started writing sensual stories. When we feel erotic, all our senses are aroused and this is what I want to stimulate through my stories and especially with the sets that emerged from the stories.”

Most loved
Happy Women’s Day

Marlies Says

Happy Women’s Day

by marlies|dekkers

Happy Women’s Day! I am extra excited about this edition, because wow, what a year it’s been for feminism! This is the year that we went global; that we showed up with our money, our bodies, our time and our voices to show the world: this is OUR time!

Effortless EXPRESSION

MD Friends

Effortless EXPRESSION

by marlies|dekkers

When I think of someone who is the embodiment of the highest level of expression, I have to think of German opera superstar Nadja Michael (47). This fearless feminine feminist is absolutely unforgettable in roles like Medea, Salomé and Lady Macbeth, performing phenomenally not just as a singer, but also a dancer and actress. How does she do it?

Fearless FUN

MD Friends

Fearless FUN

by marlies|dekkers

She started out as a contestant on the Norwegian version of ‘So You Think You Can Dance’; a few years later her debut single ‘Sunrise’ reached triple platinum status. But what makes Norwegian/Cuban star Alexandra Joner (27) such a feminine feminist icon is the fearless fun with which she expresses herself; in her singing and acting, but also in her fabulously sexy looks (often wearing marlies|dekkers, of course!). “I am fighting to make ‘sexy’ a positive thing!”

LUST for LIGHT

MD Friends

LUST for LIGHT

by marlies|dekkers

With her stunning staged photographs, Dutch artist Marie Cécile Thijs (1965) connects the past with the present in an intensely poetic, painterly way. Originally a lawyer, she decided more than fifteen years ago to follow her love for the camera. In just a short period of time, Marie Cécile became an internationally acclaimed artist whose works are included in the collections of museums like the Rijksmuseum Amsterdam and the Museum of Photographic Arts San Diego. She has also presented her art at TEFAF (widely regarded as the world’s pre-eminent fair of art and antiques), Art Miami and Photo Shanghai. For her signature series ‘White Collar’, Marie Cécile photographed the only surviving 17th-century pleated ruff in the world, then digitally added it to her models for an almost surreal, mesmerizing result.

marlies|dekkers lingerie

Marlies|dekkers heeft een grote variëteit aan lingerie wat gedragen kan worden door iedereen en voldoet aan iedere vrouw haar behoefte. Naast het aanbieden van producten op onze webshop, houden we een blog bij in de categorie ‘Maison Marlies’ waar over verschillende onderwerpen geschreven wordt zoals; Waarom 50 worden fantastisch is, een 5-stappenplan voor het kopen van lingerie voor jouw vriendin, vrouw of partner , hoe je lingerie als deel van je outfit maakt en andere leuke onderwerpen.

Maison Marlies

In Maison Marlies blog kun je van alles lezen over het leven achter en rondom het bedrijf. Of je nu wilt weten waar ze haar inspiratie vandaan haalt voor het ontwerpen van een nieuwe collectie, of dat je interesse hebt in haar levensstijl, gezonde recepten, of haar smaak in bijzondere kunst, je kunt het vinden in de blog. Deze zakenvrouw krijgt het voor elkaar om met een knipoog te schrijven over haar zakenreizen, shop avonturen, haar collega’s, vrienden en familie en zelfs over haar vakanties waar ze even helemaal tot rust komt. Wanneer je even niet meer weet hoe je jou goede bh maat kunt vinden, biedt Maison Marlies een aantal richtlijnen zodat je je boezem kunt schudden zonder dat je borsten eruit floepen. Comfort voor je buste is een combinatie van de juiste maat en de juiste kwaliteit. Je wilt toch geen onhandig ondergoed, terwijl dit eigenlijk heel makkelijk voorkomen kan worden door het dragen van hoge kwaliteit lingerie?! En wanneer je voorgevel goed op z’n plaats gehouden wordt kun je eindelijk volledig je vrouwelijkheid vieren. De blog geeft advies over het mixen en matchen van lingerie, over het stimuleren en inspireren van je eigen stijlgevoel en houdt je op de hoogte van de laatste trends.

blij met marlies|dekkers lingerie

Haar celebrity vrienden zijn ook erg blij met de perfecte pasvorm van de bh's van marlies|dekkers. Deze vriendinnen laten met trots hun sexy lingerie van marlies|dekkers zien in fotoshoots voor tijdschriften, en tijdens optredens, tv-shows of zelfs in films. Maison Marlies wijdt een speciaal gedeelte van de blog aan gerelateerde nieuwtjes en ontwikkelingen zodat je altijd op de hoogte blijft van de laatste ontwikkelingen rondom de speciale missie die de visie van Marlies’ ademt voor de toekomst.