The story behind my care bra for breast cancer survivors
Breast cancer awareness has always been a cause very close to my heart. And from the beginning of my brand, I have had conversations with breast cancer survivors who told me about their struggles, needs and wishes. Since comfort and support is in the DNA of all my designs, I often received very positive feedback from these women about my collections. But I wanted to know more. A few years ago, after a meeting with renowned surgical oncologist Jean Klinkenbijl, I decided to organize a special get-together for my team and a group of (ex-)breast cancer patients. That evening, I discovered that out of the 15 women present, 14 women had their needs met by my regular designs. Not bad, but not enough for me. I knew what I had to do: design a special post-op bra.
Based on all the precious feedback and professional advice I received throughout the years, I gave the bra a flexible shape to ensure an extremely comfortable fit. The soft, pre-shaped cups had to be wireless and offer more coverage than usual. I created a wide, crescent-shaped back panel with seamless wings for extra support. I also placed pockets on the inside that can hold any size of prosthesis in place. The result was optimal comfort and support, but I wanted to give more than that. My dream was to help women reconquer their femininity damaged by the disease. And so, as a stylish, finishing touch, I adorned the top of the cups with a beautiful play of lines, inspired by the Notre-Dame cathedral (to me, a glorious symbol of hope and grace). Et voilá, a combination of care, comfort and class. A Care Bra, created by all of us together.
This season, in addition to our black and ivory versions, I have designed a limited-edition Care Bra in a mysterious, deep blue fabric and added silver lurex accents for a subtle sparkle. As an ode to Queen of Crime Agatha Christie, I placed a silver-metal talisman, shaped like a miniature notebook and reading glasses, at the center of your décolleté. Art director/illustrator Emmanuel Katsaros made a special illustration of our 3-piece collection, emphasizing a theme of ‘strength’. “The strength can be seen in the women’s hands. They represent personal strength, but also the strength created by women supporting other women in a time of need. I used a lot of pink, as a reminder to get yourself checked regularly. The reason I made the women quite glam is because I strongly believe that every woman is beautiful and feminine, also after a life-changing event like breast cancer.”
Running for your life
Dr. Bram Bakker is a psychiatrist, a writer, a runner and a provocateur. With his many bestselling books and columns – and yes, even his own theatre show – he urges us to think outside the box when it comes to our mental health. Not crazy about popping pills? Bram shared some interesting alternatives with me, from throwing out our phones to running ‘till we puke’.
Peas & peppers instead of pills
General practitioner Tamara de Weijer believes that we would feel a lot better if we hit the produce stand before we visited the pharmacy. “On a massive scale, we have been putting the wrong kind of fuel in our bodies.”
Singles Day – You’ve Got this!
All the single ladies, listen up! With single women rapidly becoming the majority, it is high time to stop feeling singled out. This Singles Day, let’s celebrate our freedom and independence by sharing all those solo milestones that make us go: ‘You’ve got this!’.
As soon as I held my newborn daughter Zilver in my arms, I realized that I had been given a hugely important task: to give her wings. So, I raised her using the exact same motto with which I design all my lingerie: dare to dream, dare to grow, dare to be. And I never stopped using my own wings to fly, traveling the world to make my dreams come true. Because I believed that being ‘more than a mother’ was the best way to teach by example. But what did Zilver think of having a mother with wanderlust?