'Dare to dream, dare to grow, dare to be' - Marlies Dekkers' motto perfectly encompasses the core mission of our brand: female empowerment. It's in the confidence-boosting designs and the superior quality of the products but extends into many other platforms.
"In my role as the company's Chief Sustainability Officer, I was able to initiate a special training program that offers these women the opportunity to develop themselves on a personal and professional level. Bringing Females Forward (B.F.F.) was created around Marlies' motto 'dare to dream, dare to grow, dare to be', and based on her hugely popular 'Unlock your Potential' journal and seminars. A way to empower not just the women who wear our lingerie, but also the ones who make it!"
To also support and encourage the women who work in our factories in Asia, we have created the Bringing Females Forward (B.F.F.) initiative. Together with our local production partners we offer our valued employees the opportunity to develop themselves on a personal and professional level. With our acts of kindness and empowerment, we hope to have some positive influence on the lives of the women across our value chain. You know what they say: empowered women empower women!
UNLOCK YOUR POTENTIAL
Wanting to give women a tangible tool to unlock their potential and manifest their dreams, Marlies created the interactive 'Unlock your Potential' diary. Spreading its empowering 'gospel' in person, she held hugely popular seminars from Moscow to New York during which dynamic crowds of forward-thinking women - ranging from businesswomen and influencers to journalists and customers - became the masters of their own destiny.
THE SELF-LOVE SHOW
Take our social media channels, where we embrace diversity and celebrate women of all shapes and sizes. Believing in interaction, we use these outlets not only to convey our own message of empowerment, but also to offer women from all over the world the stage to inspire us with their stories. A beautiful example is our stimulating Self-Love Show series on Instagram Live.