The ultimate shopgirls’ swimwear guide
Did you know that it takes about 10 minutes for the average M|D customer to decide on a lingerie set, but well over an hour to choose a bathing suit or bikini? With these tips from my own swimwear experts you’ll shop like a pro.
Don’t worry, it’s completely normal to need more time than usual when you buy swimwear. “You feel the whole beach will be watching you,” store manager Daphne Rijkenberg explains. “Whereas with lingerie, it’s usually for you and your partner’s eyes only.” Plus the list of things to consider seems endless: can I swim in it, can I tan in it, is this colour too bright, is this pattern too bold? So I’ve asked my own awesome shopgirls to come up with a mini swimwear-shopping crash course, just for you:
1. Don’t be shy, try!
Daphne: “Believe me, what they say about clothes goes for swimwear too: it looks different on the hanger. Try it on! Also: don’t be set on being either a bikini- or bathingsuit person. The cut of our bikinis is so flattering that I’ve been able to convince women who never wore a bikini before to go for one.” Store manager Raffaella Gargiulo adds: “You would be surprised to see how good curves can look in a bikini!” She also urges women to step out of their comfort zone when it comes to colours: “Colours you usually wouldn’t wear might look amazing on your skin!”
2. Plan your tan
Want an even tan? Choose swimwear with less elaborate straps, or straps that you can wear different ways; both crossed and straight. (Daphne recommends the papillon bikini top for this) Also: if you want a beautiful tan on your cleavage, try going for a slightly more revealing top than your usual lingerie preference. For example: a plunge balcony instead of a balcony.
3. Think big, try small.
Curvy women tend to go for a larger model bikini bottom, with the idea that this hides their curves and makes them look thinner. But actually, a smaller model bottom can have a much more slimming effect! Raffaella recommends the tie and bow briefs. Just give it a try! Also, remember that swimwear tends to stretch out a bit more than lingerie. So always be generous, except when you’re picking bikini bottom sizes…
I AM A FEMINIST.
You know I’m a self-made woman who has made it my purpose to challenge women to dare. It’s an achievement I am immensely proud of, and for that reason, I am equally proud to label myself a feminist. But looking back more than a hundred years, I’m even prouder of the progress women have made together.
FEARLESS ﬂy GIRL
Niatia (pronounce: ‘naah-tee-yah), also known by her stage name Lil Mama (28), is a fearless rapper, singer, dancer and actress from Brooklyn, New York. Her breakout hit ‘Lip Gloss’ came out in 2007, and since then she has been a celebrity judge on America’s Best Dance Crew, played Lisa “Left Eye” Lopez in VH1’s CrazySexyCool: The TLC Story, and was most recently the lead actress in a movie called ‘When love kills; The Falicia Blakely story’. But it hasn’t always been a smooth ride…
GUTS & GLORY
Meet Viktoriya Isakova (41), a stunningly beautiful Russian actress who is not afraid to get down and dirty for her brave performances. Her film credits include ‘Tochka’ (2006), a movie about human trafficking and prostitution and ‘Mirrors’ (2013), in which she plays the tragic Marina Tsvetaeva, one of the greatest Russian poets of the 20th century. I talked to the winner of many (international) awards about ageing, lingerie, and the need to always stay true to yourself.
Women’s Day 2019
Happy Women’s Day! I am extra excited about this edition, because wow, what a year it’s been for feminism! This is the year that we went global; that we showed up with our money, our bodies, our time and our voices to show the world: this is OUR time!