Why the Price is Right

by Marlies Dekkers

What makes my lingerie more expensive than a mass-produced brand? There are several reasons, but did you know that the average bra takes about 12 minutes to make in a factory, while a typical marlies|dekkers bra takes at least an hour? Let me tell you why.

First of all, it is not my goal to make expensive bras. It’s my goal to make the BEST bras, that last the longest, and offer you so much support and comfort that you end up saving money on a physiotherapist! (I’m only half-joking).

And so I use only very high quality materials. The best foam for the cups, the most durable and luxurious fabrics, the strongest straps and the best metal snaps.

But I also like to have a bit of fun. Every design should be a new adventure. Yes, when I started out, my typical ‘Marlies Dekkers straps’ became my signature, but I’m not a one-trick pony. I constantly need design-challenges. I want to wow you, again and again. I want to wow me!

For example: I was dreaming of the bra-version of a power suit. Something tough and feminine, something that helps you release your inner alfa. I would name it after favorite female gangster movie: Gloria, and it would combine a powerful pinstripe pattern with macho, leather suspender straps.

The main problem turned out to be the leather: the sewing machines we worked with couldn’t handle the tough material. ‘It can’t be done’, I was told. Well, those are fighting words to me!
I went on a mission and found a factory specialised in making leather handbags. I convinced them to lend me one of their sewing machines. I motivated some girls from the bra factory to learn how to operate this instrument. (how wonderful to see them so excited to learn something new!)

With all the hand-executed techniques we used, all the time and energy we put into it, the final Gloria bra could be considered a couture piece. In other words: priceless.

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From the Erasmus Bridge and the Mercedes-Benz Museum to Qatar’s metro network; Ben van Berkel’s iconic landmarks bring people together in rapturous beauty, again and again. I talked with the Dutch architect and educator about sensuality, ‘healthy’ buildings and the remarkable parallels between our designs.

More than a feeling

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Don’t ignore your emotions; they are much more powerful than you can imagine. By linking the magical world of emotions with hard science, Dutch scientist Pierre Capel, professor emeritus in experimental immunology, shows us the consequences of our feelings and the power of our minds. The message: we can do much more than we think. “Meditate. It’s the single best thing you can do for your health.”

Keto curious?

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Keto curious?

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The fact that I feel bikini-confident all year round is, of course, a nice bonus. But for me, the biggest payoff of following the keto diet is the way it optimizes my health and gives me tons of energy.

Super (skin) food

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Super (skin) food

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‘If you can’t eat it, why put it on your skin?’. I pretty much live by this beauty adage. After all, with your skin being one of your body’s largest organs, anything – and I mean anything! – you put onto your skin will end up in your bloodstream.

Maison Marlies blog

The marlies|dekkers brand offers a wide variety of lingerie that can be worn by anyone and caters to every woman’s individual needs. Within our Maison Marlies blog you can read all about the life behind and surrounding the company. Whether you are eager to know where Marlies gets her inspiration for designing new lingerie collections, her lifestyle, healthy cooking ideas, or simply to share her taste in amazing art - you will find it in the blog. Our fearless creative director manages to find time to write about her business trips and even her shopping sprees and vacations for the times she can let her hair down for a while. And even while she is on holiday she will not leave you hanging.

Giving style advice

When you are feeling lost in finding the right fit or determine your bra size, Maison Marlies offers a set of guidelines so that you can continue shaking your bon bons without them falling out. You'll get style tips on how to wear and style your bras, and bikinis. You would not want a wardrobe malfunction which can actually be prevented when you are wearing high quality luxury lingerie. And when your breasts are kept in place in marlies|dekkers bras or bikinis, you can fully celebrate your femininity in all its glory and full potential. The blog offers advise on how to mix and match womens lingerie to boost, inspire your own fashion sense and keeps you updated on the latest fashion trends.

Marlies and friends

Her celebrity friends are also very pleased with that perfect fit a marlies|dekkers bra can offer you. These women proudly show off their marlies|dekkers lingerie sets in photoshoots for magazines, on stage when they're performing, during a cameo on tv or on the big screen in movies. Maison Marlies dedicates a special section of the blog to all gender equality related news so you are always updated about the latest developments around this special mission that embodies Marlies’ vision for the future.