Why the Price is Right
What makes my lingerie more expensive than a mass-produced brand? There are several reasons, but did you know that the average bra takes about 12 minutes to make in a factory, while a typical marlies|dekkers bra takes at least an hour? Let me tell you why.
First of all, it is not my goal to make expensive bras. It’s my goal to make the BEST bras, that last the longest, and offer you so much support and comfort that you end up saving money on a physiotherapist! (I’m only half-joking).
And so I use only very high quality materials. The best foam for the cups, the most durable and luxurious fabrics, the strongest straps and the best metal snaps.
But I also like to have a bit of fun. Every design should be a new adventure. Yes, when I started out, my typical ‘Marlies Dekkers straps’ became my signature, but I’m not a one-trick pony. I constantly need design-challenges. I want to wow you, again and again. I want to wow me!
For example: I was dreaming of the bra-version of a power suit. Something tough and feminine, something that helps you release your inner alfa. I would name it after favorite female gangster movie: Gloria, and it would combine a powerful pinstripe pattern with macho, leather suspender straps.
The main problem turned out to be the leather: the sewing machines we worked with couldn’t handle the tough material. ‘It can’t be done’, I was told. Well, those are fighting words to me!
I went on a mission and found a factory specialised in making leather handbags. I convinced them to lend me one of their sewing machines. I motivated some girls from the bra factory to learn how to operate this instrument. (how wonderful to see them so excited to learn something new!)
With all the hand-executed techniques we used, all the time and energy we put into it, the final Gloria bra could be considered a couture piece. In other words: priceless.
Welcome to the garden of EARTHLY DELIGHTS
You may not think of Frida Kahlo as a typical gardener – can you imagine her in rubber boots? – but together with her beloved Diego she turned the garden of their ‘Casa Azul’ into a luscious paradise of locally sourced flora.
How to keep your heels and standards HIGH
Ruthie Davis is just like the amazing shoes she designs: daring, empowering and totally fabulous. After making Reebok hip again and completely revamping Uggs, she launched her own brand 10 years ago and quickly became the go-to designer for feminine feminists like Beyoncé and Lady Gaga.
“Unlock Your Potential” book launch in Amsterdam
The second workshop and launch of Marlies’ new book ‘Unlock your potential’ is a fact!
Selfmade STAR maker
She grew up in a town with 3 traffic lights; now Lisa Benson represents some of the top names in the industry like Chanel Iman, Chrissy Teigen and Kelly Rohrbach. I met up with the IMG model manager to talk about the art of persistence and the importance of dreaming big. “I always trust my instinct.”