My magic mold – nothing but the best for your boobs
Let’s start with a little experiment. Take a marlies|dekkers bra and hold one of the cups by your ear. Squeeze it and let go. What did you hear? A gentle ‘pop’ as it bounced back? I like to compare it sound of a well-made car door closing, say that of a Mercedes. It’s subtle and right.
Now try this with a similar looking mass-produced bra. It rustles, doesn’t it? Kind of like a plastic bag. Your fingers probably felt a difference too; a different density, and much less stretch. Does it feel cheaper? Well, that’s because it is!
A common difference between ‘high street’ and ‘high-end’ lingerie is in the quality of the molded cups. To make a so-called ‘molded cup bra’, a foam-like material is heated over a mold to give the cup its own distinct shape. When people look at a bra, the first things they will notice is the fabric and the straps, but the cup is equally as important. A bit like the engine of the car, expect that it also really defines the look. As a matter of fact, it can completely transform your silhouette!
For me, developing my own signature-mold –basically the way I wanted your boobs to look and feel- was incredibly important. The process was very complicated; much akin to finding the perfect mathematical formula. It was also very personal. My team and I often went back to the base, cupping our own breasts with our hands, shaping them: did we want perky breasts? Or was roundness more important? Where did we want the nipple to be? If only you could have seen us, grabbing ourselves and each other, all for the sake of the perfect fit!
People often ask why my bras are more expensive than similar looking, mass produced ones. Well, one of the reasons is the superb fit and outstanding quality of my molded cups. They’re the key element in making your bra look amazing, feel super comfortable all day, and last forever. It’s safe to say we have developed the Rolls Royce of lingerie cups – and your boobs are definitely worth it!
REFLECTIONS FROM YOUR MIRROR
FOR THE WOMEN OF THE WORLD
Between king and QUEEN
Who is Tasya van Ree? The mysterious girl in the big black hat has been fascinating art connoisseurs and fashion lovers alike since she burst onto the scene with her stunning black-and-white photographs of celebrities like Michelle Rodriguez and (one-time lover) Amber Heard. I asked the Hawaiian-born visual artist of Dutch-Japanese ancestry (41) about her art and soul. “Between both King and Queen is where I exist.”
Sara Mearns (31) is New York City Ballet’s boldest ballerina. A passionate, intense dancer, she started dancing at 3 and starred in Swan Lake when she was only 19. But instead of resting on her laurels, Sara has kept challenging herself with daring projects, from a collaboration with hip-hop dancers to a leading role in a Broadway show. I talked with the fierce Swan Queen about sacrifices, body confidence, and how to turn pain into gain. “I’m not the typical skinny, tall, long-neck kind of ballerina.”
The art of love!
Get your creative juices flowing
This Valentine’s, don’t wait around for that love-note or those fancy chocolates to feel loved and desired. Express yourself to fall in love with yourself, now!