Why the Price is Right

by Marlies Dekkers

What makes my lingerie more expensive than a mass-produced brand? There are several reasons, but did you know that the average bra takes about 12 minutes to make in a factory, while a typical marlies|dekkers bra takes at least an hour? Let me tell you why.

First of all, it is not my goal to make expensive bras. It’s my goal to make the BEST bras, that last the longest, and offer you so much support and comfort that you end up saving money on a physiotherapist! (I’m only half-joking).

And so I use only very high quality materials. The best foam for the cups, the most durable and luxurious fabrics, the strongest straps and the best metal snaps.

But I also like to have a bit of fun. Every design should be a new adventure. Yes, when I started out, my typical ‘Marlies Dekkers straps’ became my signature, but I’m not a one-trick pony. I constantly need design-challenges. I want to wow you, again and again. I want to wow me!

For example: I was dreaming of the bra-version of a power suit. Something tough and feminine, something that helps you release your inner alfa. I would name it after favorite female gangster movie: Gloria, and it would combine a powerful pinstripe pattern with macho, leather suspender straps.

The main problem turned out to be the leather: the sewing machines we worked with couldn’t handle the tough material. ‘It can’t be done’, I was told. Well, those are fighting words to me!
I went on a mission and found a factory specialised in making leather handbags. I convinced them to lend me one of their sewing machines. I motivated some girls from the bra factory to learn how to operate this instrument. (how wonderful to see them so excited to learn something new!)

With all the hand-executed techniques we used, all the time and energy we put into it, the final Gloria bra could be considered a couture piece. In other words: priceless.

Most loved
Running for your life

MD Friends

Running for your life

by marlies|dekkers

Dr. Bram Bakker is a psychiatrist, a writer, a runner and a provocateur. With his many bestselling books and columns – and yes, even his own theatre show – he urges us to think outside the box when it comes to our mental health. Not crazy about popping pills? Bram shared some interesting alternatives with me, from throwing out our phones to running ‘till we puke’.

Peas & peppers instead of pills

MD Friends

Peas & peppers instead of pills

by marlies|dekkers

General practitioner Tamara de Weijer believes that we would feel a lot better if we hit the produce stand before we visited the pharmacy. “On a massive scale, we have been putting the wrong kind of fuel in our bodies.”

Singles Day – You’ve Got this!

Marlies Says

Singles Day – You’ve Got this!

by marlies|dekkers

All the single ladies, listen up! With single women rapidly becoming the majority, it is high time to stop feeling singled out. This Singles Day, let’s celebrate our freedom and independence by sharing all those solo milestones that make us go: ‘You’ve got this!’.

Wanderlust

Marlies Says

Wanderlust

by marlies|dekkers

As soon as I held my newborn daughter Zilver in my arms, I realized that I had been given a hugely important task: to give her wings. So, I raised her using the exact same motto with which I design all my lingerie: dare to dream, dare to grow, dare to be. And I never stopped using my own wings to fly, traveling the world to make my dreams come true. Because I believed that being ‘more than a mother’ was the best way to teach by example. But what did Zilver think of having a mother with wanderlust?