NEWS       celebs, publications, awards

Eppo van Berckelaer

Eppo van Berckelaer new CEO marlies|dekkers
Investment fund Karmijn Kapitaal and Creative Director Marlies Dekkers are proudly presenting Eppo van Berckelaer as new Chief Executive Officer of trendsetting lingerie company marliesIdekkers. Bringing extensive knowledge of Business Development, E-commerce and Marketing Management and having worked for A-list brands like O'Neill and Coca-Cola, Van Berckelaer is the designated person to execute the company's new strategy. In the near future Van Berckelaer (CEO) and Marlies Dekkers (Creative Director) will also welcome a new Chief Financial and Operating Officer (CFOO) to complete the board of directors.

marliesIdekkers has set a new strategic course with a more important role for E-commerce. This way the company aims to achieve its clear growth goals by responding to the increasing success of online retailing. The company's own webshop www.marliesdekkers.com will become a more important tool to guide brand experience, consumer orientation and sales. Also part of the new strategy is the company's co-operation with an exclusive network of retailers consisting of physical and online stores. In dialogue with several retail partners this set up will be further developed in the months to come. The company's E-commerce activities and investments in IT-systems and procedures are not only focussed on providing world class service to consumers, but also serve the company's retail partners by enabling them to anticipate consumer needs in a faster and more flexible way.

Quote Eppo van Berckelaer, CEO marlies|dekkers: "I feel great pride in serving a strong Dutch brand with such extensive international stature. I am also very much looking forward to working with Marlies Dekkers, an inspiring woman who has a creative vision that has touched the hearts and souls of women all over the world. Together we will look at the future.Tomorrow's market requires businesses to work with efficient, flexible and stable operational structures. I believe this is the way to create added value for marliesIdekkers' customers and retail partners. And to this I am fully committed."

Quote Marlies Dekkers, Creative Director marlies|dekkers: "This company needs a passionate CEO who is able to execute our new strategic course based on his knowledge, experience and personal vision. Eppo and I find each other in our ideas about how to extend the marliesIdekkers brand. As our personalities fit, we will form a strong team. Moreover, our individual fields of expertise complement each other perfectly. I am very much looking forward to our co-operation."

Quote Hadewych Cels, Karmijn Kapitaal: "We are confident that Eppo van Berckelaer is the designated CEO to realise our targets and to ensure a stable and successful business over the long term."
march 2014

 


Fashion icons

Fashion Icons
In the newest book of Leen Demeester, Fashion Icons, there is a chapter written about Marlies Dekkers. This chapter describes the history of Marlies Dekkers and the creation of the company. The chapter is visualized by beautiful photo’s of marlies|dekkers lingerie.
 
In 'Fashion Icons', Leen Demeester explores fashion trends throughout the centuries. She traces the origins of clothing items such as the corset, the bra, the dress, the mini-skirt, trousers, accessories and high heels.
march 2013

 


marlies|dekkers Award

marlies|dekkers Award
Artist Masha Krasnova-Shabaeva wins the marlies|dekkers Award. Masha Krasnova-Shabaeva was able to translate the inspiration behind one of the marlies|dekkers collections in the most creative manner. She won the most number of votes with her work 'The Forest' at the RAW Art fair. The art will be included in the private collection of Marlies Dekkers.
february 2013

 


Jessie J

Jessie J
Jessie J wears the Dame de Paris to the GQ Dinner hosted by Tom Ford and Tinie Tempah at London Collection Men's AW2013. She looks stunning wearing the lingerie as part or her outfit. The Dutch design, famous by its straps, accentuate the beautiful parts of her body. The unexpected cut-outs make her look very sexy!
january 2013


Nicole Scherzinger

Nicole Scherzinger
Former Pussycat Dolls singer and current X-Factor judge Nicole Scherzinger has been spotted in the limited edition of the SS13 collection, the Golden Karo Gold Cup. Combined with a high waist skirt and fur, Nicole posed in the Golden Karo for a photoshoot for Fabulous Magazine. The successful singer was previously seen in marlies|dekkers lingerie for the Pussycat Dolls' video 'I don't need a man'.
december 2012
 

Crystal Reed in Dame de Paris Black

CRYSTAL REED
American actress Crystal Reed shows her sexy side in Unleash'd magazine. She's wearing one of the most iconic pieces of the marlies|dekkers lingerie brand: the black Dame de Paris bra.
Crystal is best known for her role as Allison Argent in the MTV series Teen Wolf. We're very proud of Crystal wearing this look!
December 2013


marlies to be guest editor-in-chief of metro mode

METRO MODE
Marlies was asked to be guest editor-in-chief of the Metro Mode october edition. Metro Mode is a fashion paper with 1.5 million readers. Previous guest editors include Lady Gaga, Karl Lagerfeld and Richard Branson. Editor-in-chief Karin Kuijpers about the collaboration: "Marlies has forever changed the world of lingerie. She inspires women, not only with her lingerie designs but also with her lifestyle and her Rotterdam approach."
August 2013


Jackie

Jackie
The latest edition of Jackie magazine published a great interview with Marlies Dekkers. It is a 21 questions interview about herself and her company. The interview is visualized with strong and beautiful photo’s of Marlies in her office.
march 2013

 


Sarah Jessica Parker

Sarah Jessica Parker
Sarah Jessica Parker wears the marlies|dekkers Triangle bra. Best known for her role as the always-fashionable New Yorker Carrie Bradshaw on 'Sex and the City'. At a benefit lunch for the New York City Ballet last week, Sarah Jessica wears a classy and elegant outfit combined with the marlies|dekkers Triangle bra.
february 2013

 

#marlies dekkers

EVA SIMONS
Dutch singer Eva Simons is conquering the world with her extraordinary looks and her amazing voice. After collaborations with stars like Afrojack and Will.I.am, Eva was asked to do the opening act of Beyoncé’s Mrs. Carter world tour. Marlies Dekkers has worked together with Eva Simons for her performance at the opening act of Beyoncé’s concert last Sunday and Monday in Amsterdam. Marlies Dekkers designed especially for Eva a custom made bra, inspired by Marlies’ limited Golden Karo bra, the exclusive bra with golden cups.
April 2013


Rita Ora wearing marlies dekkers

Rita Ora
Rita Ora showed off her outfit backstage ahead of a performance in Australia. The British sing-songwriter spawned three number-one singles last year, which made Rita the artist with the most number-one singles on the UK Singles Chart in 2012. She is hot and looks stunning wearing a black marlies|dekkers bra who accentuates the beautiful parts of her amazing body. Dare to dream, Dare to grow, Dare to be.
march 2013


Agnes Jaoui

Agnès Jaoui
Agnès Jaoui, a French actress, screenwriter, film director and singer, is spotted wearing marlies|dekkers. She is wearing the Dame de Paris from the Undressed by marlies|dekkers label.
march 2013

 


Rotterdam Promotie Prijs

Rotterdam Promotion Prize
The Rotterdam Promotion Prize for 2012 is awarded to Marlies Dekkers. The Promotion Prize is awarded to a person or institution who is very committed to Rotterdam and is international oriented. Rotterdam has been a great source of inspiration for Marlies Dekkers for many years. It is not more than logical that the marlies|dekkers headquarters is located in the center of Rotterdam, and that the city has two marlies|dekkers flagship stores.
february 2013


Kelly Rowland

Kelly Rowland
American singer Kelly Rowland was spotted wearing a marlies|dekkers bra in her newest music video with Big Boi. In the new video, 'Mama told me', she is wearing the colorful Dame de Paris Watermelon bra. It seems Kelly is a real fan of marlies|dekkers lingerie. Earlier, she was spotted with other designs including the Dame de Paris Black.
december 2012

 

Stay informed